Beats and BLACKPINK‘s JENNIE continue their collaboration with the release of the Beats Solo 4 – JENNIE Special Edition in Onyx Black. This new version follows the success of their previous drop, which sold out across Apple’s online stores in under 24 hours. The latest release introduces a monochromatic direction that aligns with JENNIE’s visual identity and extends the partnership into a new phase. The campaign leads the launch, built around the ribbon motif and driven by an exclusive unreleased track from JENNIE.
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The design focuses on a refined all-black finish supported by distinct details. Two attachable black bows reference JENNIE’s signature ribbon motif, while one UltraPlush ear cushion features symbols drawn from her music. A matching carrying case completes the set, maintaining a consistent color approach across all elements.
The Onyx Black edition follows earlier work between Beats and JENNIE. She first appeared in the Beats Solo Buds campaign in 2024, introducing her presence within the brand’s visual language. In 2025, the partnership expanded with the Beats Solo 4 – JENNIE Special Edition in Ruby Red, which sold out quickly in several markets.
JENNIE reflects on the collaboration as an ongoing process. “We always knew my first drop with Beats was just the beginning of the story,” she said. “This second chapter truly represents my personal evolution and self-discovery. I wanted to create something that felt both powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these sleek headphones.”
The launch includes a pop-up experience in Seongsu, South Korea, on April 24, where visitors can test the Beats Solo 4 – JENNIE Special Edition in Onyx Black, with a custom bag charm available for each guest while supplies last.
The Beats Solo 4 – JENNIE Special Edition in Onyx Black will retail for $199.99 USD. Sales begin on April 24 at 9 a.m. PT in the United States, 4 p.m. BST in the United Kingdom, and 9 a.m. SGT across China, South Korea, Japan, the Philippines, Singapore, Thailand, and Taiwan. The headphones will also be available through JD in China, Coupang in South Korea, Shopee in the Philippines and Singapore, and Shopee and Studio7 in Thailand. Customers in Thailand can purchase the product in person at a pop-up location at Studio7 in Bangkok’s Emquartier mall.
