Luxury house CHANEL presents its Spring Summer 2026 Eyewear campaign, bringing together House ambassadors Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal, and Ayo Edebiri. Captured by fashion photographer Craig McDean, the campaign takes shape through a series of portraits that focus on each subject individually, capturing expression and presence through a direct approach.
EYEWEAR
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Nicole Kidman, an Academy Award-winning actress, appears in oval tone-on-tone frames adorned with the letters of CHANEL, as well as tortoiseshell square eyeglasses. G-Dragon, a South Korean artist known for his influence across music and fashion, wears graphic two-tone sunglasses featuring the double C, alongside frames marked with the emblematic motif. Lily-Rose Depp, a French-American actress and model, appears in oval tone-on-tone frames adorned with CHANEL lettering and two-tone eyeglasses featuring the double C.
Pedro Pascal, an actor recognized for roles in film and television, wears sunglasses that incorporate the House’s quilting, along with aviator eyeglasses marked with CHANEL lettering. Ayo Edebiri, an actress and writer, appears in two-tone sunglasses adorned with the double C and oversized square frames featuring CHANEL lettering. Each ambassador engages with the eyewear through a distinct presence, while the portrait format maintains a consistent visual structure across the campaign.
The collection draws from established House codes translated into eyewear design. Diamond quilting appears within certain frames, while two-tone treatments introduce contrast. The double C functions as a recurring element, and CHANEL lettering appears across multiple styles, reinforcing the visual identity of the collection. These elements extend through material, with tortoiseshell finishes adding variation across different frame shapes.
Across the sunglasses, the designs bring together rhinestones, CHANEL lettering, and delicately carved contours, with vivid tones introduced throughout the frames to create variation between styles and define the overall visual direction of the collection.
