Bulgari presents Gold & Steel through a cast of Friends of the House, placing material contrast in direct conversation with screen presence, sport, music, and fashion. The campaign features Hudson Williams, Grace Van Patten, Flavio Cobolli, Georgina Amorós, Matthew Broome, Afra Saraçoğlu, Zhang Linghe, Bianca Balti, and Ren Meguro.
JEWELRY
The concept centers on contrast. Gold brings warmth, radiance, and a direct connection to Bulgari jewelry codes, while steel gives the pieces a sharper, cooler force. The materials create a visual language built around strength, movement, and polish. Bulgari frames Gold & Steel through fluid forms and clear surfaces, using the campaign cast to show how the collection shifts across different personalities.
Hudson Williams brings fresh screen momentum to the project. The Canadian actor gained wider attention through his role as Shane Hollander in Heated Rivalry, a Crave series that turned him into one of the breakout names of recent television. His presence gives the campaign a young, focused energy, matching the collection’s tension between softness and force.
Grace Van Patten adds an American acting profile shaped by film and television. She has appeared in Tramps, The Meyerowitz Stories, Nine Perfect Strangers, Tell Me Lies, and The Twisted Tale of Amanda Knox, building a career around emotionally direct roles. Flavio Cobolli brings sport into the campaign. The Italian tennis player has an official ATP profile and competes as part of a generation giving tennis a strong fashion presence beyond the court.
Georgina Amorós, the Barcelona-born actress known for playing Cayetana in Elite, brings a Spanish television profile shaped by roles in Welcome to the Family and Locked Up. Matthew Broome brings a new British acting profile to the project. Recent lead roles in My Fault: London and The Buccaneers placed him in a strong moment of visibility, with both projects expanding his audience across streaming and period drama.
Afra Saraçoğlu, the Turkish actress and model known for Yalı Çapkını, brings a television profile shaped by earlier success in Mrs. Fazilet and Her Daughters. Zhang Linghe extends the cast through Chinese drama, with roles in Love Between Fairy and Devil, My Journey to You, Story of Kunning Palace, and The Princess Royal. Ren Meguro brings Japanese music and acting into the lineup as a member of Snow Man, with screen work that includes Trillion Game and Shōgun Season 2. Bianca Balti adds an established Italian fashion presence, known for a long modelling career and major Dolce & Gabbana campaigns.
Through Gold & Steel, Bulgari builds a campaign around contrast without reducing the collection to material alone. The cast gives the pieces movement, character, and scale.
