LOEWE begins a four-year partnership with Spain’s national football teams, bringing the Madrid-born house into one of the country’s most visible sporting arenas. Under the creative direction of Jack McCollough and Lazaro Hernandez, LOEWE will provide a complete travel wardrobe for the men’s and women’s teams as they move through international tournaments, starting in North America in 2026 and continuing through Spain, Portugal, and Morocco in 2030.
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The partnership connects LOEWE’s Spanish origin with a new public stage. Founded in Madrid in 1846, the house has long approached Spanish identity through material, form, and expression. As LOEWE approaches its 180th anniversary, that conversation now enters football, where a new generation of players represents Spain through talent, instinct, energy, and collective presence. The collaboration places fashion within the movement of the national teams, shaping how players travel, arrive, and represent their country away from the pitch.
Jack McCollough and Lazaro Hernandez have designed the wardrobe with travel in mind. The partnership debuts in 2026 with tailoring, casualwear, shoes, and leather goods for the men’s national team. LOEWE ateliers developed a suit with a discreet Anagram embroidered inside the sleeve, visible only when the body moves.
Beyond tailoring, the wardrobe includes polos, jackets, and trousers designed around refined comfort. The pieces support the demands of a football team in transit, where public appearances, long travel schedules, and national representation meet in the same wardrobe.
Dressing a national team extends beyond uniformity. It carries an image of a country through airports, training grounds, hotels, and official appearances. With Spain’s national teams, LOEWE frames travel as part of the public narrative around sport.
To introduce the partnership, LOEWE released a portrait series featuring Pedri, Unai Simón, Rodri, Pau Cubarsí, and Nico Williams. Bruno Staub photographed the players at the national team training ground in Las Rozas, outside Madrid. LOEWE brings its origin into a new context. The house dresses players who carry Spain before a global audience, translating its own history into a travel wardrobe built for the pace and visibility of international football.
