Fashion house Chloé introduces its Winter 2026 campaign through a study of femininity, nature and human connection. Creative Director Chemena Kamali frames the campaign around devotion, instinct, freedom and togetherness, using vast outdoor settings to place women in direct contact with the elements. The images connect the collection with winter light, wind and open terrain, and they keep the women and their shared presence in focus.
CAMPAIGNS
Inez Van Lamsweerde and Vinoodh Matadin photograph Raquel Zimmermann, Jacqui Louise, Thalita Ferreira and Sarah Isaksen for the campaign. Their gestures and proximity communicate unity, while each model retains an individual presence within the group. Kamali draws from nature to express instinct and freedom, connecting the women through their shared response to the environment.
The winter light changes throughout the campaign and gives each image a different atmosphere. Wind shapes the silhouettes and affects the way the garments appear against the open terrain. The surrounding environment influences every gesture and every frame. Chloé treats nature as an active force within the campaign, allowing light, air and space to guide how viewers see the collection.
Folkloric references and savoir faire introduce the collection’s emphasis on handwork. Embroidery, textile details and visible traces of human labor connect the clothes with Kamali’s interest in traditional costume and communal practices. The campaign links these details with the women’s shared presence, giving the imagery an emotional and tactile character.
The collection explores how clothing can retain emotion and memory. Kamali reflects on the time invested in each garment and the personal histories carried through slight variations between pieces. Those differences give the clothes an individual identity and challenge the uniformity of accelerated, mechanized production.
Symbolic motifs and talismanic details add personal and spiritual meaning to the collection. Kamali uses them to link inherited knowledge with contemporary dress and presents fashion as a form of connection and renewal. The garments become vessels for memory, shared values and the relationships between makers and wearers.
Through its cast, setting and seasonal collection, Chloé presents femininity through strength, closeness and instinct. The campaign brings human connection, natural forces and artisanal techniques into one visual language. Chloé will release the Winter 2026 Collection in its boutiques and on Chloe.com in September 2026.
Creative Director: Chemena Kamali
Photographers and Film Directors: Inez Van Lamsweerde and Vinoodh Matadin
Cast: Raquel Zimmerman, Jacqui Louise, Thalita Ferreira and Sarah Isaksen
Stylist: Elodie David Touboul
Casting Director: Piergiorgio Del Moro
Hair Artist: Anthony Turner
Make-Up Artist: Yadim
Manucure: Sylvie Vacca
