Prada introduces its Fall Winter 2026 campaign, Simple Stories, through scenes that draw attention to the human details of daily life. Hunter Schafer, Troye Sivan, Chen Haoyu and Kelvin Harrison Jr. star in a campaign that focuses on private moments, instinctive actions and fragments of stories open to interpretation.
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Miuccia Prada and Raf Simons use the campaign to reflect on the women’s and men’s collections and their layered meanings. The images search for the extraordinary within familiar situations. A gesture, a posture or a glance gives each frame its emotional charge, while the clothes respond to the body and help define each implied character.
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Simple Stories presents honesty and intimacy as a response to the complexity of life. Prada isolates moments that daily routines often let pass without attention and gives them consequence through framing, performance and dress. Each scene offers a glimpse into a personal space without explaining the people who occupy it.
Barry Jenkins directs the project, with Ferdinando Verderi overseeing campaign creative direction. Jenkins received an open brief that encouraged conversation and exploration instead of a fixed conclusion. He approached the production as he would a feature film, allowing image, gesture and clothing to communicate before dialogue enters the scene.
The short film follows Schafer as she tears pages from a diary, Haoyu as she reads a book and Sivan as he steps through the wide windows of a countryside villa. The setting carries a vacant, unsettled mood. Harrison Jr. delivers the film’s few spoken lines, and a sparse soundtrack gives the sequences a haunting rhythm.
Their actions create a direct relationship between garment and body, revealing how silhouette, drape, color and texture influence the mood of a scene. Some moments suggest awareness of the camera. Others catch the cast in actions that feel spontaneous and unguarded. Prada uses that uncertainty to question where acting ends and reaction begins.
The campaign treats clothing as part of the narrative instead of decoration. Every look contributes to the personality of the person wearing it and changes the emotional reading of the frame. Jenkins keeps the garments visible without separating them from the people, spaces and actions around them. The clothes act as characters within each image and carry information that the film leaves unspoken.
Simple Stories continues Prada’s use of cinema as a way to examine fashion, identity and human behavior. The project connects the house’s visual language with Jenkins’ approach to character, atmosphere and restrained storytelling. The campaign gives small moments a sense of consequence and lets the Fall Winter 2026 collections shape each unresolved scene.
