ALO expands its Pre-Fall 2026 offering with California Blue, a new colorway, with Bella Hadid. The rich blue shade extends the visual direction of the season while drawing directly from the city and coastline that shaped the project.
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ALO describes California Blue through references to the Pacific Ocean, early surf sessions and evenings by the beach. The shade arrives shortly after Kylie Jenner introduced the brand’s Pink Marshmallow colorway, giving the season another distinctive option within ALO’s activewear palette.
The images extend a campaign that ALO first released earlier in August. Mert Alas and Marcus Piggott photographed and directed Hadid across Los Angeles, while Mimi Cuttrell handled styling. Jawara worked on hair and Sam Visser created the makeup.
That earlier campaign introduced Hadid as the face of ALO’s Pre-Fall 2026 collection and centered on wellness through everyday routines. The imagery showed her moving between athletic and quieter moments across the city, with movement, meditation and personal rituals shaping the concept. Hadid spoke about creating space for herself as she has grown older and described wellness as something rooted in daily choices.
The Pre-Fall wardrobe featured several established ALO designs, including the Airbrush Better Together Bra, Full Stride Micro Short, Airlift Rebel Bra, High-Waist 7/8 Rebel Legging, Accolade Shorts, Sheer Glow Bra, Softsculpt Precision Tank and ALO Trail Sneaker. The mix placed performance pieces alongside styles intended for daily wear, reflecting ALO’s broader approach to clothing that moves between training and off-duty dressing.
Hadid’s Los Angeles roots strengthen the campaign’s connection to the city, which also shapes ALO’s identity. California Blue carries that direction into the collection, continuing the relaxed styling and West Coast references of the Pre-Fall campaign.
DISCOVER: Bella Hadid Brings Her Wellness Rituals to Los Angeles for ALO
With California Blue, ALO continues its Pre-Fall 2026 rollout by returning to the Los Angeles setting that introduced Hadid as its latest campaign face. The colorway is available now through ALO and selected retailers.
