Calvin Klein launches its Fall 2026 denim campaign with Tate McRae, introducing the first chapter of a multi-part project titled “Feel the Fit.” The campaign focuses on the confidence that comes from finding the right pair of jeans and places McRae’s movement and performance style at the center of the story.
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Directed by Carlijn Jacobs, the campaign follows McRae through familiar everyday settings. Each scene shifts once she puts on a pair of Calvin Klein jeans, turning ordinary spaces into places for movement and dance. The visuals draw from the brand’s 1990s denim imagery while using McRae’s contemporary performance style to shape the mood.
“I’ve always been a fan of Calvin Klein jeans,” McRae says. She describes each style as having its own personality while giving her the same sense of confidence. For her, the campaign captures the moment when the right pair of jeans changes how she feels and moves.
Fall 2026 introduces several new denim fits. The Low Rise Baggy Jean arrives in a refined dark wash with a relaxed silhouette. The High Rise Loose Jean uses an indigo rinse and combines a high waist with a loose shape designed to elongate the leg. Calvin Klein also brings back the ’90s Straight Jean, offering it in true blue and washed seasonal tones.
The collection keeps the focus on recognizable Calvin Klein denim codes while expanding the range of proportions available this season. Dark washes, indigo and classic blue give each silhouette a distinct character without moving away from the brand’s established approach to jeans.
David Savman, Global Brand President of Calvin Klein, describes denim as a central category for the company and connects “Feel the Fit” to its long-standing focus on confidence, sensuality and self-expression. The campaign introduces those ideas to a new generation through a cast of global talent, with McRae opening the first chapter.
