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PUMA and SAYSKY Introduce the Back to Business Collection

Business attire informs a new performance range designed for runners balancing work and training.

August 17, 2026
in Ad Campaigns, Puma, Sneakers, Sportswear
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PUMA x SAYSKY Back to Business
Courtesy of PUMA

PUMA and Copenhagen-based running brand SAYSKY present Back to Business, the final chapter of their collaboration. The collection draws from runners who organize their days around training and carry that mindset into work, travel and other daily commitments.

SPORTSWEAR

The concept starts with a familiar routine for dedicated runners. A session can happen before sunrise, between meetings or after work, depending on the day. PUMA and SAYSKY use that constant attention to running as the foundation for a collection that connects performance clothing with references to office dress.

PUMA x SAYSKY Back to Business
Courtesy of PUMA
Courtesy of PUMA

“Running has evolved beyond sport – it has become a culture, a community and a way people express who they are,” says Conor Cashin, Lead Product Line Manager at PUMA. He explains that Back to Business reflects runners who build their schedules around the miles that matter to them and brings together performance design with everyday office style.

Classic business attire informs the visual direction. PUMA and SAYSKY reinterpret tailoring through technical running pieces, combining SAYSKY’s Scandinavian design language with PUMA’s performance technology. Clean silhouettes, refined color palettes, pinstripe details and elevated finishes give the collection a distinct office-inspired character while keeping its function rooted in running.

PUMA x SAYSKY Back to Business
Courtesy of PUMA

Footwear leads the range with two exclusive models. The PUMA x SAYSKY Deviate NITRO Elite 4 targets race day and uses NITROFOAM ELITE cushioning for responsiveness and energy return. A full-length PWRPLATE carbon-fiber plate supports propulsion and efficiency during faster efforts.

The PUMA x SAYSKY MagMax NITRO 2 serves everyday training. PUMA equips the model with a high-stack NITROFOAM midsole for maximum cushioning, along with a breathable engineered knit upper. A PUMAGRIP outsole adds durability, while the overall setup delivers comfort and bounce over repeated miles.

Courtesy of PUMA

An apparel and accessories range completes Back to Business. The pieces translate business-inspired details into technical running clothing through lightweight performance materials, refined finishes and construction designed for frequent use. The collection addresses runners who shift between work, training and everyday activities without separating those parts of the day into entirely different wardrobes.

Back to Business closes the PUMA x SAYSKY collaboration by returning to the habits that shape life around running. The collection treats running as an ongoing part of the day and uses familiar office references to reflect the schedules many runners maintain. The PUMA x SAYSKY Back to Business collection launches globally on August 20, 2026. It will be available through the PUMA and SAYSKY websites, PUMA flagship stores and selected retailers worldwide.

Tags: ad campaignscollaborationspumasneaker releasessneakerssportswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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