Wooyoungmi presents its Fall Winter 2026 campaign, photographed by Alasdair McLellan on location in Dungeness. The project marks the second collaboration between the brand and McLellan, with the setting supporting a collection shaped by travel, shifting references and a dialogue between different eras.
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The campaign focuses on the season’s tailoring, which draws from Edwardian dress and styles associated with the 1960s and 1970s. Jackets and structured pieces follow the body closely, using controlled proportions and softer construction to create silhouettes that feel formal without becoming rigid.
Wooyoungmi also brings materials associated with outerwear closer to the body. Constricting blazers, faux astrakhan waistcoats and breastplates appear alongside chunky knitwear, giving traditionally protective fabrics a more fitted role within the wardrobe.
The collection develops that tension further through exaggerated outerwear. Supple leather field jackets take on dramatic hourglass shapes, while faux suede tailoring adds another tactile layer. Chesterfield wool coats arrive with faux astrakhan lapels, joined by plush faux fur coats and bombers. Several pieces feature reversible linings in saturated colors, adding another dimension to otherwise restrained silhouettes.
A looser, more nomadic direction runs through the styling. Voluminous knitted and faux fur beanies appear alongside equestrian trousers finished with buttoned ankle cuffs. These details push the collection away from conventional tailoring and toward a wardrobe built around movement, protection and changing environments.
Wooyoungmi also works with technical references through raincoats, padded sports jackets and quilted separates. Matching trousers extend those pieces into full looks, bringing a more functional tone to the collection while keeping the proportions and finishes polished.
Accessories play a direct role in the styling. Starched shirt cuffs appear as standalone pieces, while high collars use silver metal bars finished with logo pendants. Bags continue the collection’s travel references. Carryalls and top-handle handbags come in exotics-embossed leathers, drawing from older travel styles through shape and finish. Talisman bag charms add a more decorative detail and connect back to the collection’s nomadic theme.
Dungeness gives the images an open, exposed quality that supports the collection’s ideas around travel, protection and movement. The setting also creates room for the more theatrical proportions to register clearly, from hourglass leather jackets to oversized knitwear and heavy faux fur.
