A$AP Rocky and PUMA introduce limited-edition football jerseys for Manchester City and AC Milan, translating graphics from the artist’s 2026 album Don’t Be Dumb into designs created specifically for the two clubs. Each shirt combines elements associated with its respective team with graphics and typography drawn from A$AP Rocky’s album.
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The Manchester City edition uses black and archive gold as its main colors. “DON’T BE DUMB” runs down the sleeve, while a large “MANCHESTER” graphic covers the back and places the city name directly into the design. The jersey connects Rocky’s graphic language with a club that PUMA identifies closely with reinvention.
A separate players-only Manchester City jersey follows the club’s familiar sky-blue color scheme. Small “D.B.D.” lettering appears on the sleeve, while the back carries a large stop-sign graphic reading “STOP SNITCHIN, MANCHESTER.” The design gives the players a distinct version while retaining references to the same Don’t Be Dumb project.
Rocky takes a different graphic approach with AC Milan. The jersey uses the club’s black and red colors, with the album’s red prohibition symbol running down both sleeves. Large “DON’T BE DUMB” lettering fills the back alongside a “MILAN” lock-up. The result connects imagery from the album directly with one of AC Milan’s most recognizable color combinations.
A$AP Rocky describes the project as an opportunity to bring his own perspective to two clubs with established relationships with PUMA. He says the designs reflect his creative language and the Don’t Be Dumb ethos while respecting the identity of each club.
PUMA VP Teamsport Dominique Gathier describes the project as an extension of the company’s partnership with A$AP Rocky and its interest in connecting football with areas of culture outside its usual context. The collaboration brings together football, music and street culture through jerseys developed specifically for Manchester and Milan.
PUMA will support the release with events in both cities. On September 4, the company will transform a location in Manchester’s Northern Quarter into the “Don’t Be Dumb Caff” for one night. The event gives fans an opportunity to experience the collection before A$AP Rocky performs in Manchester on September 5.
Milan will host its own activation on September 9. PUMA plans an open public block party at a space in the Tortona district under the concept “for the people, for the block.” The event takes place one day before A$AP Rocky’s Milan concert on September 10.
Availability follows a tightly limited schedule. PUMA will sell the A$AP Rocky x PUMA x Manchester City collection exclusively at the Manchester event on September 4 and at the official Manchester City stadium store at Gate 11, Rowsley Street, M11 3FF, on September 5.
The A$AP Rocky x PUMA x AC Milan collection will go on sale at the Milan event on September 9. Fans can also purchase it at AC Milan concept store La Bottega del Diavolo at Via Dante 12/N03 on September 10 and at Piazzale Angelo Moratti on September 9 and 10.
