Burberry returns to London for its Winter 2026 campaign, led by FKA twigs and Romeo Beckham. Fashion photographer Glen Luchford captures the cast along the River Thames, using recognizable landmarks, city lights and views of the British capital to connect the campaign with the Winter 2026 runway presentation.
FASHION CAMPAIGNS
FKA twigs also provided the soundtrack for the Burberry Winter 2026 show, connecting her campaign appearance with the season’s earlier presentation.
Chief Creative Officer Daniel Lee describes FKA twigs and Beckham as figures who represent the energy he associates with London. He also explains that the city continues to offer a sense of possibility and that returning to Burberry’s home city felt appropriate for the season.
Burberry unveiled its Winter 2026 runway show inside Old Billingsgate Market. The house transformed the venue with a set inspired by Tower Bridge. The campaign returns to the same city and places the collection beside the Thames, landmarks and illuminated urban views.
The Winter 2026 collection gives outerwear an evening-focused treatment. Burberry presents the Hoxton trench coat in silk and introduces ruffled-collar versions cut from fluid faille. Shawl-collar coats use soft plongé leather, while jumpsuits, kilts and jogging pants appear in the same material.
Leather also shapes several familiar Burberry silhouettes. The collection includes shearling-collar aviator jackets and a quilted biker jacket, alongside additional treatments that develop the material in different forms.
Rainwear receives its own material treatment. Burberry uses garment printing and coated jacquard, while details associated with the trench coat appear on other garments. The Linley shearling coat and brushed mohair wool styles feature leather belts and cuffs derived from trench construction. The wool-nylon Rockley pea coat incorporates a throat latch linked to the same design language.
Silk scarf dresses and check jacquard shirts appear beneath the outerwear. Tailoring comes in pinstriped grain de poudre wool, with peaked leather lapels that connect the tailored pieces to the season’s leather coats.
Burberry also introduces two new boot designs for Winter 2026. The knee-high Pillar serves as the women’s city boot, while the Kent takes inspiration from biker footwear for men. Both styles combine a refined finish with a robust construction.
Accessories continue the equestrian references associated with Burberry. The Bridle saddle bag uses supple calf leather and comes in solid colors. Other versions feature an intricately woven House Check, bringing the house pattern into the bag’s construction.
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The Winter 2026 campaign links these pieces directly to London. Luchford photographs FKA twigs, Romeo Beckham and the wider cast including Charlotte Boggia, Jacqui Hooper, Joe Bottomer, and Luiza Perote, beside the Thames and under city lights, continuing the London focus established by the runway show at Old Billingsgate Market.
love this, but the grain on the photos is just too much. Burberry needs to try some more.