Magda Butrym presented her Spring Summer 2027 collection, Natalia, during New York Fashion Week. The show marked the designer’s first runway presentation in New York and coincided with the opening of the brand’s first flagship boutique in the city. On a runway scattered with roses, the collection examines a woman in full possession of her image through sensuality, confidence and contradiction.
SPRING SUMMER 2027
Butrym develops familiar tensions within her design language through broad-shouldered tailoring, transparent layers and lingerie references. A leather blouson accompanies a sheer siren-tail dress, while a black trench with broad shoulders frames lace and transparent underpinnings. Buttoned leather, foil-coated outerwear and feather embellishments add sharper textures to the collection.
Domestic references enter through wallpaper florals and crochet-trimmed pieces inspired by Butrym’s childhood memories of women dressing elaborately at home. The designer describes this instinct for overdressing as “Slavic Marilyn.” Eveningwear takes on bedroom whites and tea beiges through lingerie-inspired slips and lace-trimmed separates. Discreet pockets hold rose petals, connecting the clothes with the floral imagery that runs throughout the presentation.
Polish references provide another foundation. Warsaw’s syrenka, the city’s mermaid, informs fluid siren-like silhouettes. Butrym also looks to the flower carpets created in Spycimierz for the Corpus Christi procession. Their floral forms inspire the petal-filled details and the rose-covered runway. Pearls circle the neck, wrists and ankles, subtly recalling the shape and placement of a rosary while introducing associations with innocence and sensuality.
The title Natalia establishes an imagined dialogue with Polish artist Natalia LL, whose Consumer Art series challenged conventions surrounding femininity, desire and the gaze. A teaser released before the runway referenced the work. Natalia LL’s arrival in New York in 1977 gives the connection additional significance as Butrym presents her first runway in the city almost five decades later.
For Butrym, the central link lies in female control over representation. “The gaze is always female. The touch is always a woman’s. The image belongs to her,” the designer explains. This idea shapes the collection’s handling of exposure, sexuality and glamour, placing the woman in control of how others see her.
Throughout Natalia, masculine tailoring and lingerie-inspired dressing establish a wardrobe built around opposing impulses. Structured outerwear surrounds transparent fabrics and lace, while polished evening pieces retain an instinctive quality. Florals, pearls, feathers and rose petals introduce decorative elements alongside leather and sharply constructed silhouettes.
