Victoria’s Secret PINK taps PinkPantheress as the face of its Fall 2026 campaign, pairing the British singer-songwriter and producer with the launch of the new Foldover Super Flare. The project looks to the brand’s Y2K era while introducing a more exaggerated version of one of its recognizable legging silhouettes.
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The campaign arrives during a busy period for PinkPantheress. The artist recently delivered a notable Coachella performance and became the first woman and youngest artist to win Producer of the Year at the BRIT Awards. She also has an acting debut scheduled for November 2027. Her growing presence in music and entertainment now extends into the latest seasonal project from PINK.
For Fall 2026, the brand focuses on the Foldover Super Flare, which takes the familiar foldover legging and increases its proportions. The new version features a dramatic 14-inch leg opening, creating almost twice the flare of the original silhouette. The wider shape gives the design greater volume while retaining the casual character associated with the PINK line.
PINK constructs the Super Flare from its ultra-soft cotton and keeps several established elements of the original design. Wide waistbands remain central to the silhouette, while prints and multiple color options introduce variation throughout the release. The updated cut gives the legging a stronger visual presence without removing the recognizable foldover detail that connects it to its Y2K reference.
The campaign places that nostalgic design language within PinkPantheress’ own visual identity. Her involvement links the return of the foldover silhouette with an artist whose image and music have frequently drawn attention to aesthetics associated with the early 2000s.
The launch also continues fashion’s renewed interest in flared trousers and Y2K-inspired silhouettes. PinkPantheress provides the campaign with a contemporary link to that period. The Victoria’s Secret PINK Foldover Super Flare launches through the PINK website and selected retailers, with PinkPantheress leading the campaign for the new seasonal release.
