Willy Chavarria presents AUTOEROTICA, the Fall Winter 2026 campaign, with a narrative centered on desire, self-possession, fantasy and personal freedom. The campaign approaches eroticism and glamour through a direct visual language, drawing from a fearlessness that the brand connects to the 1970s.
AD CAMPAIGNS
AUTOEROTICA rejects restraint in favor of imagery that feels visceral, sophisticated, humorous and alive. The campaign presents trans and queer identities within a broader exploration of autonomy, desire and personal freedom.
The evolving identity of the WILLY WOMAN sits at the center of the project. Chavarria defines her as glamorous, intelligent, confident and fully in control of how she presents herself. She commands the image on her own terms, giving the campaign a clear sense of power and self-possession.
The Fall Winter 2026 collection develops familiar Willy Chavarria codes through strong silhouettes, powerful tailoring, exaggerated proportions and sensuality. The clothes maintain a close connection to the people wearing them, with the collection presenting a personal and provocative perspective without imposing creative limitations on its direction.
Suiting appears across tailored and relaxed silhouettes, with several looks pairing jackets with shorts to create a more casual schoolboy reference. Knits feature padded shoulders that build a stronger posture, while structured shirts use the brand’s signature pointed collar. These elements bring confidence and conviction into the shapes of the collection.
Chavarria develops the season’s sensuality through garments that drape, expose and alter proportion. Silk dresses move across the body, while voluminous cocktail dresses introduce greater scale. Form-fitting pencil skirts reveal boxer shorts underneath, and cropped jackets complete tailored looks. Leather miniskirts appear with work shirts, extending the collection’s approach to provocation through contrasting wardrobe references. The women’s category continues to develop through pieces the brand describes as modern, edgy, confident and chic.
Photographer Diego Bendezu captures the first chapter of AUTOEROTICA, with further portions of the project set to unfold throughout the FW26 campaign. His images focus on qualities central to Willy Chavarria’s identity, including fearlessness, sensuality, humor, humanity and resistance to conformity.
The photographs allow bodies and personalities to take up space without hiding desire behind polished perfection. AUTOEROTICA treats sexuality as something human and immediate, allowing beauty, humor and discomfort to exist within the same visual world.
