JUUN.J introduces its Fall Winter 2026 campaign, featuring global ambassador Ahn Hyo-seop as the face of its latest collection. The global designer label under Samsung C&T Fashion Group presents a wardrobe that explores the relationship between classical design and futuristic fashion. Through a series of looks, Ahn interprets the collection’s central concept, NEWSTALGIA, bringing his personal attitude to the label’s distinctive approach to tailoring and proportion.
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The collection takes its name from the words “New” and “Nostalgia,” establishing a dialogue between different periods of fashion. JUUN.J approaches familiar wardrobe staples through contemporary construction, exaggerated proportions and experimental materials. The concept examines how established dress codes can acquire new identities through changes in silhouette, texture and styling. Ahn communicates these ideas through his changing expressions and confident presence throughout the campaign.
JUUN.J continues its exploration of oversized tailoring, sculptural shoulders and material contrasts for Fall Winter 2026. The campaign moves between formal tuxedos, leather ensembles, textured tweed and casual streetwear. Throughout these different looks, Ahn maintains a distinct personal style while interpreting the collection’s architectural shapes and unconventional proportions.
One of the campaign’s principal looks first appeared on the runway during Paris Fashion Week. Ahn wears a navy wool tuxedo jacket with wide-leg trousers, completing the ensemble with a pinstripe coat. The combination develops the proportions of traditional formalwear through layering and volume. Structured shoulders give the jacket a defined architectural shape, while the coat extends the silhouette and introduces another visual element. The styling reflects JUUN.J’s ongoing interest in reconsidering established tailoring conventions.
Leather plays an important role in the collection’s material exploration. For an all-black ensemble, JUUN.J introduces leather treatments that emphasise differences in texture, weight and volume. Layers of leather create depth across the outfit, while fluid silhouettes influence its overall construction.
Another look focuses on the relationship between bouclé wool tweed and Ultrasuede. JUUN.J pairs the dimensional surface of tweed with the softness of Ultrasuede, using warm neutral tones and relaxed proportions to develop a refined approach to seasonal dressing. The contrast between the materials introduces variation within the silhouette and draws attention to the collection’s treatment of texture.
The campaign also explores JUUN.J’s casual wardrobe through knitwear, shirting and denim. Ahn wears denim trousers featuring sculptural Origami folds, which introduce a distinctive three-dimensional form to the familiar garment. JUUN.J completes the outfit with its signature chunky ARC sneakers, bringing a sportier direction to the collection. The combination demonstrates how the label applies its experimental design approach to everyday clothing.
A JUUN.J representative described Ahn’s urban presence and classical sensibility as central qualities behind his interpretation of NEWSTALGIA. According to the brand, the actor translates the experimental designs from the Paris runway into luxury looks that retain their visual impact in everyday settings. The JUUN.J Fall Winter 2026 campaign, featuring Ahn Hyo-seop, will launch progressively alongside the featured collection pieces across JUUN.J stores nationwide and SSF Shop.
