Reebok has teamed up with Paramount Products & Experiences for a new footwear collection inspired by Nickelodeon’s Avatar: The Last Airbender. The collaboration translates characters, elemental symbols and visual details from the animated series across four Reebok silhouettes. The collection includes the Club C 85, Classic Nylon, Insta Pump Fury 94 and Engine A 26.
SNEAKERS
Avatar: The Last Airbender premiered in 2005 and follows Aang, the long-lost Avatar who awakens after spending one hundred years frozen in ice. Alongside his friends, Aang learns to master Air, Water, Earth and Fire while trying to restore balance in a world affected by the Fire Nation. Reebok draws directly from that universe for the new project, assigning specific characters and ideas to each shoe.
The Club C 85 takes inspiration from Appa, Aang’s sky bison and longtime companion. Reebok covers the upper in hairy suede and adds arrow detailing across the vamp. An embroidered elemental symbol appears on the heel tab, while a plush lining references Appa’s fur. An EVA midsole completes the design.
The Classic Nylon focuses on the Four Nations and their corresponding elements. Knit canvas-inspired underlays sit beneath hairy suede overlays and cracked leather accents. A custom window box component represents the individual elements, while interchangeable hook-and-loop patches on the tongue feature Air, Water, Earth and Fire symbols.
Reebok turns to Aang for the Insta Pump Fury 94. Mesh underlays, stretch canvas overlays and hairy suede accents build the upper, while suede mesh lines the interior. A reflective arrow graphic runs across the vamp and glows under light, referencing Aang’s recognizable tattoos.
The Engine A 26 takes its cues from the Avatar State. Reebok uses suede underlays with printed and debossed details, along with glow-in-the-dark elements. The model also incorporates an EVA midsole and Reebok’s ERS cushioning technology.
Carmen Hardaway, Global Director of Reebok Classics Footwear and Energy Collaborations, described the project as one created with longtime fans in mind. Reebok developed the collection around Aang, Appa and the Four Nations, using recognizable details from the series to shape each silhouette.
The collaboration also extends to New York Comic Con, where Paramount will install a dedicated Reebok x Avatar: The Last Airbender footwear wall inside the Paramount+ booth. Visitors can see the collection there from October 8 through October 11. The Reebok x Avatar: The Last Airbender collection launched globally on through Reebok website, bringing four distinct interpretations of the animated series to familiar Reebok footwear.
