Karl Lagerfeld announced the exclusive collaboration with L’Oreal Paris on a makeup collection. Initiated by the late designer, the collection will channel brand’s iconic rock-chic style, fused with a sense of Parisian elegance.
This line of makeup truly reflects the KARL LAGERFELD brand universe and what Karl loved in makeup — he often used eyeshadows as colors in his sketches. L’Oreal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people. – said Caroline Lebar, Head of Image and Communication at Maison KARL LAGERFELD.
The collection will be complemented by a striking campaign inspired by Karl Lagerfeld’s most iconic quotes and instantly recognizable codes.
For L’Oreal Paris, all of our fashion designer collaborations are an honor, but this one is particularly meaningful. While Karl upturned the hierarchy of the landscape to democratize fashion, L’Oreal Paris is committed to making beauty according to women’s own rules and desires. We look forward to sharing with the world the makeup born from this creative connection: KARL LAGERFELD’s rock chic and L’Oreal Paris’ empowered vision of beauty. – said Delphine Viguier, L’Oreal Paris Global Brand President.
For the House of KARL LAGERFELD, it is an exciting moment to bring these two Parisian fashion icons together in one compelling collaboration, and bring it to life in such a cool way — and Karl’s way. – said Pier Paolo Righi, CEO of KARL LAGERFELD.
Karl Lagerfeld X L’Oreal Paris makeup line will launch on September 27, 2019, on the eve of Paris Fashion Week Spring Summer 2020.
