Fashion house JEAN PAUL GAULTIER unveiled its Spring Summer 2023 campaign starring reality star Kylie Jenner lensed by photographer Elizaveta Porodina. In charge of creative direction was Florence Tetier, with styling from Mackenzie Grandquist, Alexandra Rose and Georgia Pendlebury, and set design by Afra Zamara. Beauty is work of hair stylist Jesus Guerrero, and makeup artist Ariel Yeh. Production by the Arcade and Concrete. The Flowers collection celebrates the flower pattern and it features it on mesh tops, knitted marinières, conical corsets, lingerie lacing, body morphing dresses, kilts and swimwear.
French fashion house JEAN PAUL GAULTIER unveiled its Spring Summer 2023 campaign starring reality television personality, entrepreneur and beauty mogul Kylie Jenner. Captured by fashion photographer Elizaveta Porodina, the campaign presents Jenner within a surreal and colorful visual world inspired by the house’s signature codes and the season’s floral theme.
Titled Flowers, the Jean Paul Gaultier Spring Summer 2023 collection celebrates the transformative power of floral patterns while revisiting some of the legendary French designer’s most recognizable signatures. Flowers appear throughout the collection across sheer mesh tops, knitted marinières, conical corsets, lingerie-inspired lacing, body-morphing dresses, kilts and swimwear.
Kylie Jenner Stars in Jean Paul Gaultier Spring Summer 2023 Campaign
For the Jean Paul Gaultier SS23 campaign, Kylie Jenner transforms into a series of characters that reflect the theatrical and provocative spirit long associated with the Parisian fashion house. The collaboration places one of contemporary pop culture’s most recognizable personalities within the constantly evolving visual universe of Jean Paul Gaultier.
Jenner’s dramatic transformation is captured through the distinctive lens of Elizaveta Porodina, whose experimental use of color, lighting and composition brings an almost surreal quality to the campaign. The photographer’s highly recognizable aesthetic works alongside the collection’s prints and body-conscious silhouettes, creating images that move between fashion photography and fantasy.
Porodina’s treatment of the Kylie Jenner x Jean Paul Gaultier campaign emphasizes transformation, with styling, beauty and set design working together to create an expressive interpretation of the Flowers collection.
Jean Paul Gaultier Celebrates Flowers for SS23
The Jean Paul Gaultier Flowers Collection takes one of fashion’s most enduring motifs and filters it through the unconventional codes of the house. Floral imagery is applied to pieces ranging from transparent mesh and knitwear to structured corsetry and figure-hugging dresses.
At the same time, Spring Summer 2023 revisits elements deeply connected with Jean Paul Gaultier’s fashion legacy. The iconic marinière is reworked through knitwear and floral details, while conical corsets reference the designer’s celebrated fascination with lingerie and the construction of the body.
Corsetry, lacing and second-skin silhouettes emphasize the relationship between clothing and the human form. Elsewhere, kilts and swimwear extend the floral concept across different categories, demonstrating the collection’s playful approach to established wardrobe conventions.
Elizaveta Porodina Captures Kylie Jenner
Behind the lens, Elizaveta Porodina creates a campaign that amplifies the collection’s theatrical qualities. Known for her distinctive approach to fashion portraiture, Porodina uses saturated colors, unconventional lighting and experimental photographic techniques to transform Kylie Jenner and the clothes she wears.
The visual direction reflects the playful irreverence historically associated with Jean Paul Gaultier while giving the imagery a contemporary character. Rather than simply documenting the Spring Summer 2023 designs, the campaign creates an immersive world around them.
Creative direction was led by Florence Tetier, with styling by Mackenzie Grandquist, Alexandra Rose and Georgia Pendlebury. Together, the team highlights the collection’s combination of sensuality, humor and visual experimentation.
Afra Zamara was responsible for set design, creating the environment surrounding Jenner in Porodina’s photographs.
The Beauty and Creative Team Behind the Campaign
Beauty plays a central role in Kylie Jenner’s transformation for the Jean Paul Gaultier Spring Summer 2023 campaign. Hairstylist Jesus Guerrero created Jenner’s hair looks, while makeup artist Ariel Yeh was responsible for makeup.
Production was handled by the Arcade and Concrete, bringing together the creative elements behind the campaign.
With Kylie Jenner as its star and Elizaveta Porodina behind the camera, the Jean Paul Gaultier Flowers campaign connects the house’s celebrated archive with contemporary fashion and pop culture. From floral mesh and knitted marinières to the unmistakable conical corset, the Spring Summer 2023 collection reimagines Gaultier signatures through an exuberant botanical lens.
The resulting Kylie Jenner for Jean Paul Gaultier campaign is a celebration of transformation, sensuality and theatrical fashion, capturing the irreverent spirit that continues to define the house.
Photography © Elizaveta Porodina for Jean Paul Gaultier
