Lacoste, synonymous with tennis, has recently unveiled its latest Arthur Fils as brand ambassador, continuing its tradition of partnering with distinguished tennis players. Fils, a prodigious talent in the tennis world, made headlines by becoming the youngest player in the men’s top 50 in July 2023, following his first ATP title win at just 19.
French tennis player Arthur Fils joins the ranks of illustrious athletes like Novak Djokovic, Daniil Medvedev, and Grigor Dimitrov, who have all represented the brand. His inclusion signals Lacoste’s commitment to nurturing the next generation of tennis champions.
Fils’ rapid rise in the tennis world is marked by significant achievements, including Grand Slam victories and Masters 1000 qualifications. His skill and potential make him a valuable addition to Lacoste, a brand known for its blend of sport and style. As part of this partnership, Fils will not only wear Lacoste on the court but will also be the face of its textile and eyewear collections.
Thierry Guibert, CEO of Lacoste, expressed his enthusiasm about Fils’ association with the brand. He emphasized that Fils’ journey from a promising young player to a professional aligns perfectly with Lacoste’s values of sportsmanship and elegance. Guibert also noted the importance of Fils’ role in inspiring upcoming tennis talents and his alignment with the brand’s ethos.
Fils, sharing his thoughts on the partnership, highlighted Lacoste’s iconic status in the tennis world. He pointed out the brand’s rich heritage, tracing back to René Lacoste and the legendary Les Mousquetaires. Joining Lacoste, in Fils’ view, is more than a sponsorship – it’s becoming part of a legacy that blends history, sport, and fashion. He looks forward to the brand’s support in his daily training regime and during pivotal moments in major tournaments.
This partnership marks a new chapter for both Fils and Lacoste. For Fils, it’s an opportunity to solidify his place in the world of tennis while upholding the legacy of a brand that has been integral to the sport. For Lacoste, Fils represents the embodiment of their commitment to excellence, both on and off the court. Fils has now ended his partnership contact with Asics.
