• Latest
Lacoste Partners with Rolex Paris Masters

Lacoste Partners with Rolex Paris Masters

October 24, 2024
CDP by Alana Pallister Debuts with First Collection

CDP by Alana Pallister Debuts with First Collection

May 12, 2025
Lacoste Launches ‘Play With Icons’ Campaign

Lacoste Launches ‘Play With Icons’ Campaign

May 12, 2025
BLACKPINK’s ROSÉ Drops “Messy” for F1 The Movie with Vegas Visuals

BLACKPINK’s ROSÉ Drops “Messy” for F1 The Movie with Vegas Visuals

May 12, 2025
Coco Gauff

Coco Gauff Debuts New Balance x Miu Miu Collaboration

May 12, 2025
Sustainable Coffee Machines Concept by Tina Bobbe

Sustainable Coffee Machines Concept by Tina Bobbe

May 12, 2025
Aimé Leon Dore and La Marzocco Present $10K Coffee Machine

Aimé Leon Dore and La Marzocco Present $10K Coffee Machine

May 12, 2025
Air Jordan 1 Swarovski

Air Jordan 1 Low OG Gets Swarovski Crystal Treatment

May 12, 2025
Luxury Cruises: Charting a Course of Expanding Market Success

Luxury Cruises: Charting a Course of Expanding Market Success

May 12, 2025
Burberry Teams with Highgrove for Spring Capsule

Burberry Teams with Highgrove for Spring Capsule

May 12, 2025
L’Atelier Sonore by Valentino Combines Architecture and Sound in NYC

L’Atelier Sonore by Valentino Combines Architecture and Sound in NYC

May 12, 2025
ASICS GEL-KAYANO 32

Performance Running: ASICS GEL-KAYANO 32 Launches June 1

May 12, 2025
Glenn Martens to Debut at Maison Margiela with Couture Show

Glenn Martens to Debut at Maison Margiela with Couture Show

May 12, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
      • Fall Winter 2024.25 Campaigns
      • Spring Summer 2024 Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
      • Fall Winter 2024.25 Campaigns
      • Spring Summer 2024 Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Lacoste Partners with Rolex Paris Masters

Lacoste strengthens its ties to tennis with a premium partnership with the Rolex Paris Masters, running at the Accor Arena on October 26.

October 24, 2024
in Lacoste, News
1
Share on FacebookShare on Twitter
© Lacoste

Lacoste has announced a new premium partnership with the prestigious Rolex Paris Masters, reinforcing the brand’s deep-rooted ties to the sport of tennis. The collaboration aligns with Lacoste’s 90-year legacy, shaped by the vision of its founder René Lacoste, a tennis icon and pioneer. The tournament will take place at Accor Arena in Paris from October 26 to November 3, 2024, marking a significant addition to Lacoste’s portfolio of international tennis collaborations.

The partnership strengthens Lacoste’s ongoing involvement in major ATP Masters 1000 events, following its collaborations with the Miami Open in 2015 and the Madrid Open in 2023. Lacoste has also maintained a 50-year relationship with the Roland-Garros Grand Slam, further affirming its status as a leader in the world of tennis.

As part of the collaboration, Lacoste will introduce dedicated corners within the Accor Arena, allowing fans to immerse themselves in the brand’s heritage through select pieces from its collections. An exclusive capsule collection, featuring co-branded polos, t-shirts, and caps, will debut at the tournament, with plans for a more extensive collection to launch in 2025.

In addition to retail presence, Lacoste will outfit ball kids, line judges, and children participating in the “Dream Entrance” program, which offers young fans a chance to escort players onto the court. This level of involvement highlights Lacoste’s commitment to blending fashion and sportsmanship at one of the tennis calendar’s most high-profile events.

“This partnership perfectly aligns with the sporting legacy initiated by our founder, René Lacoste,” said Thierry Guibert, CEO of Lacoste. “Lacoste and tennis are inseparable, and we are delighted to strengthen the bond with such an iconic tournament as the Rolex Paris Masters.”

The partnership will extend until 2030, ensuring a long-term collaboration between Lacoste and the Rolex Paris Masters. Cédric Pioline, Director of the Rolex Paris Masters, echoed the synergy of the partnership: “A unique and rich relationship connects the French Tennis Federation with Lacoste . The legacy left by René Lacoste is immense, making this partnership a natural and meaningful fit.”

With this collaboration, Lacoste continues to fuse tradition, elegance, and innovation, cementing its position as a trailblazer at the intersection of fashion and tennis.

Tags: Fashion News
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

Related Posts

Lacoste Launches ‘Play With Icons’ Campaign
Ad Campaigns

Lacoste Launches ‘Play With Icons’ Campaign

May 12, 2025
Ferrari and Charles Leclerc Announce Exclusive Capsule Collection
Capsule Collections

Ferrari and Charles Leclerc Announce Exclusive Capsule Collection

April 29, 2025
The TikTok-Led Supply Chain Revolution
News

The TikTok-Led Supply Chain Revolution

April 22, 2025
S.COUPS Joins BOSS as Global Brand Ambassador
Celebs

S.COUPS Joins BOSS as Global Brand Ambassador

April 22, 2025

Comments 1

  1. SaintLaurentGirl says:
    7 months ago

    Love how Lacoste is the cool part of this ❤️

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
      • Fall Winter 2024.25 Campaigns
      • Spring Summer 2024 Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.