The 3.PARADIS AW24 collection, titled “The Sun Doesn’t Shine in the Shade,” offers an exploration of the human inner conflict between ego and humility, set against the backdrop of the concrete jungle. This collection delves into the paradoxical nature of human existence, balancing aspirations for personal glory, wealth, and success with the desire for collective prosperity. The collection is inspired by the complex layers of identity, as echoed in Jay-Z‘s quote, “I’m like Che Guevara with bling on. I’m complex. I never planned to have wings on.“
In this collection, 3.PARADIS navigates the relationship between opulence and modesty, symbolizing the triumphs and tribulations of balancing self-interest with collective responsibility. The Surabondance theme introduces innovative designs featuring layering, double-belted pants, open zip flies, and oversized silhouettes. The materials used range from crocodile skin and fur to denim, furry wool, leather, and Swarovski crystals.
The clothes serve as metaphors for the human struggle, with baggy trousers, large volumes, and puffy coats representing both fashion statements and functional aspects of survival. Each element of the design is a metaphor for the basic human struggle to survive, win, and make sense of life.
The collection highlights the allure of light, opulence, and success, narrating the story of attaining personal desires at the expense of collective well-being.
