Theory Wardrobe offers a careful curation of the brand’s best-selling pieces. Building on their tradition of minimalism, seasonless items form the essential building blocks of a smart, modern wardrobe. For women, this includes the Etiennette blazer, slim Treeca pant, and flared Demetria pant. For men, the classic Sylvain button-down shirt, chino-but-better Zaine trouser, and unstructured Clinton blazer. Created in Theory’s New York atelier, this capsule streamlines the act of getting dressed.
The highly versatile edit is easy to mix and match, yet each piece is distinct enough to stand on its own. The curation is made up of neutral classics, whose clean lines and precise tailoring let the clothes speak for themselves. Many are crafted with environmentally and socially conscious fabrics, including fully traceable Good Wool, which is sourced from an environmentally and socially responsible farm in Tasmania, Australia, and woven by an eco-conscious mill in Biella, Italy.
Launching January 17th, the latest Theory Wardrobe campaign features iconic past faces of Theory, including Alek Wek and Sasha Pivovarova, shot by Larissa Hofmann and styled by Jorden Bickham. Through smartly chic, practical styling, the campaign embraces the quiet confidence of the Theory customer and shows how the Wardrobe capsule may be used across seasons and in infinite combinations.
