Gap, the renowned American fashion brand celebrated for its dedication to originality, has joined forces with the London-based skate label Palace. This partnership introduces a collection of apparel for adults and children, set to launch on March 22. Embodying the essence of the ’90s, this collection pays homage to a shared heritage that values self-expression, individuality, and community, drawing inspiration from ’90s style, skate culture, and a fondness for San Francisco.
This collaboration marks an exciting new chapter for Palace, venturing into children’s apparel for the first time, thereby extending its unique style across generations. Palace, which was established in 2009, has earned its place in the streetwear scene, drawing heavily on ’90s influences that complement Gap’s own legacy. The resulting collection is both a reflection of the past and a nod to contemporary tastes, appealing to enthusiasts of both brands.
Mark Breitbard, President and CEO of Gap, expressed enthusiasm about the collaboration, noting the mutual inspiration derived from each brand’s heritage and the fresh take on Gap’s iconic products through Palace’s creative lens. The PALACE GAP collection is a blend of both brands’ identities, featuring a 55-piece lineup inspired by the ’90s. It includes an array of apparel such as Varsity Jackets, Oxford shirts, and Logo Hoodies, alongside accessories, exclusive Logo Skate Decks, and a limited-edition Jeremy Duck Plush Toy.
Palace founder Lev Tanju shared his personal connection to Gap, recalling the days of skating in Gap attire during the ’90s. He highlighted the American brand’s timeless appeal, characterized by its clean and welcoming ethos. This collaboration celebrates the cultural significance of both brands and also introduces Palace’s first venture into children’s wear, in partnership with a brand renowned for its quality in this category.
The campaign for the PALACE GAP collection, captured by photographer Jim Goldberg and directed by Will Robson-Scott, blends elements of music, fashion, and culture with the distinctive VHS-style visuals synonymous with Palace. This 90-second film takes viewers through a day in the lives of young skaters navigating the famed sights of San Francisco, such as St. Mary’s Square, St. Francis Fountain, and the Golden Gate Bridge, pursuing their passion freely. In their journey, they skate at Pier 7 alongside skateboarding icons Karl Watson, Elissa Steamer, and Tommy Guerrero, as well as Palace’s own Kanin Garner, Jamal Smith, Heitor Da Silva, and Jahmir Brown. This celebration of skateboarding’s pioneers sets the stage for the next wave of skaters who champion authenticity and confidence. Adding to the film’s allure are appearances by singer-songwriter Melanie C, famously known as “Sporty Spice” from the Spice Girls, and the prodigious 9-year-old skateboarder Anna Shea.
