Intimissimi has officially unveiled its latest collection, “New Silk Effect Intimates,” featuring the global superstar, Jennifer Lopez. The line is celebrated for merging the comfort, style, and sophistication into an exquisite selection of bras and underwear, each piece reflecting the brand’s commitment to high-quality, Italian craftsmanship.
The promotional campaign for this innovative collection has been brought to life under the creative guidance of Riccardo Ruini, with the notable contributions of director Jacob Bixenman and acclaimed photographer Norman Jean Roy. Together, they have created a series of visuals that highlight Jennifer Lopez in the brand’s sophisticated lingerie, weaving through lustrous silk drapes. The imagery emphasizes the collection’s fusion of lightweight microfiber’s comfort with the luxurious appeal of silk, capturing the essence of Intimissimi’s design philosophy.
Crafted from the brand’s signature ultralight microfiber, the “New Silk Effect Intimates” are meticulously designed and handmade in Italy by skilled lingerie artisans. This results in undergarments that not only mimic the feel of silk on the skin but also offer the added benefit of enhanced durability for everyday wear. Intimissimi’s new line redefines the foundation of essential lingerie, sculpting and embracing the body to ensure a superior feel and appearance for every wearer.
Jennifer Lopez, serving as the Global Brand Ambassador for Intimissimi, shared her enthusiasm for the collection, emphasizing its unparalleled blend of classic style, luxurious fabrics, and comfort. “I always look for quality fabrications and superior comfortable fit. Intimissimi’s New Silky Intimates is a perfect collection – it’s classic in style and the fabrics are luxe.” says Global Brand Ambassador, Jennifer Lopez. “It’s so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that. It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin. And as always it’s absolutely gorgeous.”
Intimissimi’s latest collection also stands out for its celebration of femininity and craftsmanship, with each item in the line being named after an Italian woman, symbolizing the brand’s dedication to elegance, style, and quality. The collection includes a range of bras tailored to various needs and preferences, such as the Sofia bra, designed for natural lift and support, and the Greta bra, which offers enhanced shaping capabilities. The Adele, a highlight of the collection, is a wireless bra designed to offer a natural lift without compromising on comfort or aesthetics.
Intimissimi firmly believes in the power of lingerie as a form of self-expression and personal empowerment. The “New Silk Effect Intimates” collection invites women to embrace their individuality, beauty, and strength every day, through the unparalleled comfort, quality, and Italian elegance that the brand is known for.
