• Latest
Balenciaga Revives “The City” Bag With “It’s Different” Campaign

Balenciaga Revives “The City” Bag With “It’s Different” Campaign

April 11, 2024
Iris van Herpen FW26 Haute Couture Turns Starquakes Into Couture

Iris van Herpen FW26 Haute Couture Turns Starquakes Into Couture

July 6, 2026
tokyo sense

Inside tokyo sense with ANDREAS MURKUDIS and LUMINE

July 6, 2026
Adidas Predator

Jude Bellingham Scores Twice in Adidas Predator Debut

July 6, 2026
Schiaparelli FW26 Haute Couture Answers The Call of the Void

Schiaparelli FW26 Haute Couture Answers The Call of the Void

July 6, 2026
Qinaus

From Migration to Memory: Qinaus Brings Life Flow to NYCxDESIGN 2026 “Becoming”

July 6, 2026
Olivier Theyskens’ Boloria Debuts With Le Monde Flottant

Olivier Theyskens’ Boloria Debuts With Le Monde Flottant

July 6, 2026
John Lawrence Sullivan SS27 Explores Androgyny Through Tension and Restraint

John Lawrence Sullivan SS27 Explores Androgyny Through Tension and Restraint

July 6, 2026
Fruché SS27 Reclaims Imperfection With KLEG

Fruché SS27 Reclaims Imperfection With KLEG

July 6, 2026
GmbH Winter-Spring 2027 Returns to Berlin’s Lost Fashion History

GmbH Winter-Spring 2027 Returns to Berlin’s Lost Fashion History

July 6, 2026
Qilin Li

Frontier Technology, Built for the Underserved

July 6, 2026
DORIC ORDER: Madonna Does Not Owe You Silence

DORIC ORDER: Madonna Does Not Owe You Silence

July 3, 2026
No Longer Human: Emilie Wenckstern Wins Polimoda’s Best Collection 2026

No Longer Human: Emilie Wenckstern Wins Polimoda’s Best Collection 2026

July 3, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2027 Womenswear
      • Spring Summer 2027 Menswear
      • Resort 2027
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2027 Womenswear
      • Spring Summer 2027 Menswear
      • Resort 2027
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Balenciaga Revives “The City” Bag With “It’s Different” Campaign

Balenciaga reintroduces a new version of their early 2000s 'it bag' with an all-star campaign

April 11, 2024
in Ad Campaigns, Bags, Balenciaga, Kate Moss, Mario Sorrenti, Mona Tougaard
2
Share on FacebookShare on Twitter
Balenciaga The City Bag Campaign
Balenciaga “The City” Bag Campaign / Courtesy of Balenciaga

On April 11th, 2024, Balenciaga takes a nostalgic step back into its past to reissue Le City, a line that epitomized the brand’s blending maximalist designs with practical utility. Originally launched in 2001, Le City returns, retaining its iconic status while embracing modern sensibilities and sustainability. To mark this momentous reintroduction, Balenciaga collaborates with the fashion photographer Mario Sorrenti to create a campaign that brings together a diverse array of talents including British fashion icon Kate Moss, Danish model Mona Tougaard, Chinese actress and singer Yang Chaoyue, and Korean singer Juyeon, each adding their unique essence against a minimalist grey backdrop.

 

View this post on Instagram

 

A post shared by Balenciaga (@balenciaga)

The revival of Le City involves a study and remodel of various archival styles, culminating in a bag that embodies the essence of its predecessors through its 25-panel hand-assembled construction, with enhanced features. These include reinforced corners with petite metal buckles, distinctive thimble-like studs, and practical interior and exterior pockets, with each bag developing a unique patina as the leather matures.

Balenciaga The City Bag Campaign
Courtesy of Balenciaga

Le City’s legacy continues to inspire, its design elements influencing another notable Balenciaga line, Le Cagole. However, Le City stands out for its fidelity to the original design, updated with an eye towards sustainability. Available in both medium and small sizes, the bag offers versatility with adjustable shoulder and crossbody straps. It debuts in a vibrant palette including black, yellow, green, light purple, metallic steel grey, metallic silver, white, blue, and beige, ensuring that Le City remains as enigmatic and desirable as it was at the turn of the millennium.

Courtesy of Balenciaga

Take a look at all the models in the Gallery below:

View Gallery 8 images
Tags: ad campaignsbagBalenciagajuyeonkate mossmairo sorrentimona tougaardyang chanoye
admin

admin

Related Posts

Adidas Climacool
Ad Campaigns

Tate McRae, Rodrigo De Paul and Sabally Sisters Front Adidas Climacool

July 2, 2026
Burberry Escapes to the Countryside With Moses Martin
Ad Campaigns

Burberry Escapes to the Countryside With Moses Martin

July 1, 2026
Gentle Monster and Prada Launch Asia Exclusive Eyewear
Ad Campaigns

Gentle Monster and Prada Launch Asia Exclusive Eyewear

July 1, 2026
Jean Paul Gaultier Pre Spring 2027 Reworks House Codes
Ad Campaigns

Jean Paul Gaultier Pre Spring 2027 Reworks House Codes

June 29, 2026

Comments 2

  1. bennet says:
    2 years ago

    it is beyond nostalgia I really love this bag this is why we keep going back to Balenciaga and they know it

  2. DavidLDN says:
    2 years ago

    so the best they can do is bring back an old bag ? cmon Balenciaga ☠️

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2027 Womenswear
      • Spring Summer 2027 Menswear
      • Resort 2027
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.