The Louis Vuitton Cruise 2025 Fashion Show took place in the city of Barcelona, with the iconic Park Güell as its location. This architectural masterpiece, created by Antoni Gaudí and completed in 1914, now serves as a public garden and a UNESCO World Heritage site. The choice of Park Güell as the venue for the presentation of the new collection gives ode to the spirit of Gaudí, and the qualities that resonate with Louis Vuitton.
Antoni Gaudí, more than just an architect, is a symbol of a legacy in constant evolution, much like the city of Barcelona itself. His influence continues to grow and adapt, making him an enduring presence in the city’s cultural landscape. This aligns with Louis Vuitton’s own drive for continuous innovation and adaptation, as the Cruise 2025 collection pays homage to Gaudí’s visionary work.
The collection itself is a celebration of Spain’s cultural heritage, with the Maison’s signature elegance and rigor. It captures Spanish colors, the intensity of its artistic expressions, and the harmonious coexistence of dark and light elements. The collection is an artistic manifestation of Spain’s passionate character and Louis Vuitton’s dedication to elevating tradition into art. This fusion results in a style that is both classic and contemporary, an art of traveling that is enriched by the distinctiveness of Spain.
Enhancing this visual and cultural experience is the scenography designed by James Chinlund. The set design follows the natural contours of Park Güell, integrating the audience into the architectural marvel. This thoughtful design ensures that every seat provides a unique perspective, allowing attendees to fully immerse themselves in the beauty of the surroundings and the artistry of the collection.
The music for the event features a twin soundtrack that complements the collection, “Music for Chameleons” by Gary Numan and “Madame Butterfly” by Malcolm McLaren. See all the looks from the collection in the Gallery below:
