Louis Vuitton

Louis Vuitton, a name synonymous with luxury fashion, was founded in 1854 by the French luggage designer Louis Vuitton himself. The journey from a small workshop to a global luxury brand reflects a tale of innovation, excellence, and a relentless pursuit of quality.

Early Years

Louis Vuitton Malletier started as a trunk-making workshop in Paris, where the young entrepreneur Vuitton introduced innovative flat-top trunks that were lightweight, airtight, and easy to stack. His designs rapidly gained fame and became a symbol of Parisian chic.


Under the guidance of his son, Georges Vuitton, the brand expanded, and the famous LV Monogram was introduced in 1896 to counteract counterfeiting. The company continued to grow in the early 20th century, creating iconic designs and diversifying into various products such as handbags and accessories.

Going Global

With the leadership of Gaston-Louis Vuitton, the grandson of the founder, Vuitton embarked on a journey of international expansion. They opened their first store in London in 1885 and continued to establish a presence in major cities around the world, including New York and Tokyo.

Modern Era

In the late 20th and early 21st centuries, Louis Vuitton underwent significant transformations. In 1987, Louis Vuitton merged with Moët et Chandon and Hennessy to form LVMH Moët Hennessy Louis Vuitton, the world's largest luxury group.

Marc Jacobs was appointed the creative director in 1997, and under his leadership, the brand modernized its offerings and collaborated with contemporary artists. This helped LV remain relevant in the rapidly changing world of fashion.

Present Day

As of 2023, Louis Vuitton operates around 460 stores globally, cementing its place as a leading luxury brand. The brand's focus on craftsmanship, quality, and innovation has enabled it to weather economic ups and downs, maintaining its allure and desirability among consumers worldwide.

Louis Vuitton remains a vital part of LVMH, which owns a portfolio of 75 distinguished houses in various sectors like wines & spirits, fashion & leather goods, perfumes & cosmetics, and watches & jewelry. Bernard Arnault, the chairman, and CEO of LVMH is a driving force behind the company's success and strategy.


While Louis Vuitton's exact profit figures are not always publicly disclosed, as part of the LVMH Group, it contributes significantly to the conglomerate's revenues. In 2020, despite the global pandemic, the Fashion & Leather Goods sector of LVMH, led by LV, reported revenue of €21.2 billion. Louis Vuitton has been noted as the major profit center within the group.

Louis Vuitton's history is a testament to the brand's resilience, creativity, and commitment to excellence. From humble beginnings to a global symbol of luxury, the brand continues to set standards in the fashion industry. As part of the LVMH Group and under the leadership of influential figures like Bernard Arnault, LV seems poised to maintain its prestigious position for years to come.

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