On May 25, 2025, Lando Norris stood on the top step of the podium in Monte-Carlo after winning the FORMULA 1 TAG Heuer Grand Prix de Monaco. The McLaren driver accepted his trophy at the end of the eighth race of the season. He received it in a bespoke Louis Vuitton Trophy Trunk, marking the ninth presentation of such a case during the current Formula 1 calendar.
This edition of the Monaco Grand Prix carried additional visual elements through the ongoing partnership between Louis Vuitton and Formula 1. The trophy trunk, crafted to protect and showcase the Monaco award, played a role across several key points of the race day, reinforcing the collaboration’s presence from start to finish.
Louis Vuitton positioned its custom Trophy Trunk as more than a container, it featured during the pre-race moments, on the starting grid, and during the national anthem. After the checkered flag, it appeared again on the podium, accompanying the trophy as it was handed to Norris.
The House brought attention to its craftsmanship and design capabilities by linking its work to moments of high intensity during race day. Built to reflect precision and protection, the trunk mirrored the sharp energy of Formula 1 while framing one of the most recognized symbols of victory in the sport.
In addition to the trophy trunk, Louis Vuitton introduced a redesigned logo for this leg of the season. The version used throughout Monaco’s on-track signage featured an updated graphic treatment. The House created this visual specifically for the Formula 1 partnership, using effects that evoke heat and motion, drawing on the core elements of speed that define the race itself.
The reimagined logo placed Louis Vuitton’s name into the high-tempo environment of Grand Prix racing with a look that signals movement and impact. The branding appeared across the circuit, visually tying the House to both the action and the moment of victory.
Since forming an Official Partnership with Formula 1, Louis Vuitton has produced custom trunks for select races throughout the season. These pieces reflect the House’s interest in fields that test performance, technique, and design. For Monaco, one of the most prestigious stops on the Formula 1 calendar, Louis Vuitton created a case tailored to both the trophy’s form and the event’s atmosphere.
