BOSS presents its Spring Summer 2026 brand campaign featuring Meghann Fahy, Corey Mylchreest, S.COUPS, and Sacha Quenby as the cast leading the message “Be the Next.” The campaign focuses on individuals who pursue ambition with confidence and influence others through personal drive.
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Photographer Mikael Jansson captures the campaign under the creative direction of Trey Laird and Team Laird. The images place the cast inside a luminous white setting where light and shadow define the atmosphere. Actors Meghann Fahy and Corey Mylchreest lead the campaign as two central figures in the new season narrative.
Meghann Fahy continues to expand her presence in film and television through a series of widely recognized roles. She received recognition for her performance in HBO’s The White Lotus and appeared in Netflix productions Sirens and The Perfect Couple. The actor also featured in the thriller film Drop, released in 2025. Her upcoming projects scheduled for 2026 include a leading role in the Peacock television series The Good Daughter and the Amazon MGM Studios film You Deserve Each Other.
Corey Mylchreest joins Fahy in the campaign as another rising figure in contemporary screen acting. The London-born actor gained global recognition through his portrayal of King George in the Netflix series Queen Charlotte A Bridgerton Story. He later appeared in the political thriller Hostage and the romantic film My Oxford Year.
S.COUPS returns to BOSS as an ambassador following his appearance in the Fall Winter 2025 campaign and his closing walk at the BOSS runway show during Milan Fashion Week. As leader of the internationally recognized K-pop group SEVENTEEN, he commands a large global audience and maintains strong cultural influence within music and fashion.
British model Sacha Quenby completes the primary cast of the campaign. Quenby has appeared in campaigns and runway presentations for several major fashion houses and continues to attract attention for her confident presence on the runway.
The campaign film introduces each cast member through a sequence that takes place on a bright white set. The film shows Fahy, Mylchreest, S.COUPS, and Quenby descending a polished staircase while dressed in looks from the Spring Summer 2026 collection. Each participant speaks about personal ambitions and the motivations that guide their work and creative pursuits. The film frames these reflections within the campaign theme of becoming the next BOSS.
Alongside the main collection, the campaign features licensed products including BOSS Watches, Jewelry, and Eyewear. The BOSS Spring Summer 2026 collection will arrive in BOSS stores globally, through BOSS website, and through selected wholesale partners.
