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SKIMS Launches The Vacation Shop as its Largest Swim Offering

The new offering marks the brand’s largest swim drop to date, introducing a full wardrobe of resort dressing and relaxed essentials.

March 4, 2026
in Ad Campaigns, Skims, Spring Summer 2026 Womenswear, Swimwear
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SKIMS The Vacation Shop
Courtesy of SKIMS

SKIMS prepares for the arrival of warm destinations with The Vacation Shop, a new offering built around swimwear, resort dressing, and relaxed essentials. The drop marks the return of SKIMS Swim in its largest release to date while introducing additional categories designed for travel and time spent near the water.

SWIMWEAR

Signature Swim continues as a key line within the assortment, presenting minimal silhouettes designed for sun and water. Signature Swim Sporty expands the direction with pieces shaped through athletic references and clean structure.

Courtesy of SKIMS
SKIMS The Vacation Shop
Courtesy of SKIMS

Swimwear appears in multiple silhouettes including triangle tops, string bottoms, and one-piece designs that frame the body with direct construction. The pieces introduce prints and textures that connect visually with beach settings. Bikini sets appear with thin ties and narrow straps that create an open, adjustable fit. One-piece suits extend the collection with deeper cuts and elongated lines.

The Vacation Shop also introduces a wider range of garments intended for moments away from the water. Cotton Jersey and Cotton Rib provide soft foundations for casual dressing throughout the day. These pieces bring lightweight comfort and simple shapes. Tops and bottoms within these lines maintain a relaxed structure that complements the swimwear offering.

SKIMS The Vacation Shop
Courtesy of SKIMS

Cover-ups expand the wardrobe further through Cotton Cover Ups and Terry Cover Ups. These garments provide easy layers that transition from the beach to surrounding spaces. The silhouettes fall loosely across the body while maintaining a clear sense of shape. Terry pieces add a textured surface associated with coastal dressing and post-swim comfort. Cotton cover-ups maintain a lighter structure that works well in warm climates and open environments.

The campaign imagery places the collection within coastal locations under strong daylight. Swimwear surfaces catch sunlight while wet textures, shell accessories, and tropical prints link the pieces to the beach setting.

Courtesy of SKIMS

Several looks introduce palm imagery printed across swimwear and matching garments, extending the visual language of the beach setting into the clothing itself. The prints appear across bikini sets and lightweight tops while maintaining the same narrow silhouettes used throughout the swim line. Textured swim surfaces and minimal ties continue the focus on direct forms and uncomplicated construction.

The Vacation Shop organizes swimwear, cover-ups, cotton garments, and accessories into a single seasonal release designed for travel and warm weather dressing. The full assortment becomes available for purchase on March 5, 2026 at 12 PM ET on SKIMS website.

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Tags: ad campaignscollectionsskimsss26swimwearWomenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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