Chloé presents the Spring Summer 2026 Eyewear campaign through the creative direction of Chemena Kamali. The project reflects the house’s free-spirited character and focuses on spontaneity and modern femininity. A curated selection of sunglasses and optical frames introduces silhouettes shaped by soft lines and feminine contours. Vintage references appear through form and proportion while maintaining a clear contemporary attitude.
EYEWEAR
Kamali’s direction frames the collection through an atmosphere defined by sunlight and movement. The campaign opens with imagery illuminated by a soft, diffused glow that shapes the visual tone of the series.
The collection introduces Judy, a new eyewear line designed with slim acetate construction and metal accents that echo Chloé’s accessory designs. The frame adopts a pilot silhouette that maintains a refined presence across the face. The combination of acetate and metal elements establishes a balance between structure and delicacy within the design.
Holly presents another interpretation of the Chloé perspective. The frame carries a subtle cat-eye shape paired with bold metal temples. Its proportions introduce a nostalgic character shaped by vintage eyewear references.
Uma appears as a third key design within the Spring Summer 2026 lineup. First introduced during the Summer 2026 runway presentation, the frame adopts a retro-influenced metal silhouette. A defined top bar anchors the structure while gradient lenses introduce visual depth across the frame.
The campaign imagery unfolds under natural sunlight and conveys a sense of motion within each frame. Hair moves in the wind and fabrics shift with the surrounding air. Glass surfaces reflect brief flashes of light. The images suggest a moment captured during a summer afternoon.
The collection incorporates bio-based acetates alongside carefully produced metal elements. Chloé continues partnerships with workshops focused on material quality and responsible production. The Spring Summer 2026 Eyewear campaign positions sunglasses and optical frames as everyday objects shaped through thoughtful design. The collection is currently available through the brand’s official website.
