Luxury house Louis Vuitton continues its partnership with UNICEF by unveiling the 2025 Silver Lockit collection, designed with House Ambassador and K-pop artist Felix. The project supports global efforts to help children living in vulnerable conditions. Felix, also a UNICEF Goodwill Ambassador for Korea, contributed creatively to this year’s release.
The Silver Lockit collection carries symbolic weight. It incorporates the familiar miniature lock, a reference to the 1901 Louis Vuitton Steamer bag, now redesigned with a blue heart and the word “DREAM.” These engravings reflect Felix’s personal approach to connection and imagination, linking the item’s design to his regular drawings for fans. The message aims to promote unity and acknowledge the aspirations that unite children and communities worldwide.
Crafted from certified recycled silver, the 2025 edition introduces four distinct pieces: a single earring, a silver chain bracelet, a cord bracelet, and a pendant. The cord bracelet and pendant both come in four color options: yellow, blue, pink, and black. The new pendant includes a longer chain length, offering greater flexibility in how it is worn. These changes mark subtle shifts in form while maintaining the recognizable structure of past Silver Lockit designs.
Stray Kids member Felix described the project as rooted in human connection. His interpretation of the heart motif links directly to the way he interacts with fans, offering visual gestures of encouragement and care. The engraved word “DREAM” supports that theme, with the design acting as a reminder of shared hopes and the importance of creating environments where children can thrive, learn, and feel protected.
Louis Vuitton’s collaboration with UNICEF began in 2016. Since then, the partnership has raised more than $24 million through Silver Lockit sales. In 2024, funds supported programs in Madagascar, Guatemala, Haiti, and Vietnam. The collection forms part of a broader effort to raise awareness of children’s rights and to fund initiatives that address urgent needs worldwide.
Sales of the 2025 edition will contribute directly to these efforts. Each cord bracelet or earring will generate a $100 donation to UNICEF. Purchases of the silver bracelet or pendant will result in a $200 donation. The limited edition will become available in Louis Vuitton stores worldwide starting July 18th, 2025.
