• Latest
Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear

Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear

July 8, 2025
CHINCHILLA’s ‘Ok As I Am’ Video Redefines Vulnerability in Pop

CHINCHILLA’s ‘Ok As I Am’ Video Redefines Vulnerability in Pop

August 22, 2025
Best Sneaker Brands to Shop for Back to School 2025

Best Sneaker Brands to Shop for Back to School 2025

August 22, 2025
DORIC ORDER: The Feminist Apartment is Empty

DORIC ORDER: The Feminist Apartment is Empty

August 22, 2025
Lucky Brand and Addison Rae Reintroduce 2000s Denim Favorite

Lucky Brand and Addison Rae Reintroduce 2000s Denim Favorite

August 22, 2025
MUBI Releases Trailer for Heist Drama The Mastermind

MUBI Releases Trailer for Heist Drama The Mastermind

August 22, 2025
OTW by Vans x Sterling Ruby Present New Collaboration

OTW by Vans x Sterling Ruby Present New Collaboration

August 22, 2025
Amelia Gray Stars in Moose Knuckles FW25 Global Campaign

Amelia Gray Stars in Moose Knuckles FW25 Global Campaign

August 22, 2025
Grand Collection Stages See Now/Buy Now FW25 Runway Show

Grand Collection Stages See Now/Buy Now FW25 Runway Show

August 22, 2025
Homeowner’s Blueprint for Successful Renovations

Homeowner’s Blueprint for Successful Renovations

August 21, 2025
LOEWE FW25 Campaign Interprets Art Through Craft

LOEWE FW25 Campaign Interprets Art Through Craft

August 21, 2025
What You Should Wear Underneath Your Latex Dress for Maximum Comfort

What You Should Wear Underneath Your Latex Dress for Maximum Comfort

August 21, 2025
Sky Releases First Look at Amadeus Limited Series

Sky Releases First Look at Amadeus Limited Series

August 21, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear

Pharrell and NIGO trace fashion’s evolution through friendship, form, and fluid storytelling.

July 8, 2025
in Ad Campaigns, Fall Winter 2025 Campaigns, Louis Vuitton, Male Models, Menswear, Pharrell Williams
0
Share on FacebookShare on Twitter
Louis Vuitton Fall Winter 2025, Courtesy of Louis Vuitton

For Fall Winter 2025, Louis Vuitton’s menswear campaign moves beyond fashion into something closer to performance, an abstract exchange of memory, place, and collaboration. Co-designed by Pharrell Williams and NIGO, the collection finds its narrative footing through the lens of photographer Harley Weir, shot on location at the Site of Reversible Destiny in Yoro Park, Japan. A campaign of still and moving images unfolds where fashion and art meet on shifting terrain, and where a shared creative language is spoken fluently across garments and landscape.

The collection, described as a “Phriendship” between two long-time collaborators, doesn’t present a uniform aesthetic. Instead, it thrives on duality, between heritage and futurism, uniformity and eccentricity, Japanese tradition and Western tailoring. Dandy silhouettes, military references, and codes of streetwear are folded into each other. The garments carry hints of ceremonial precision and rebellious play, an echo of how Pharrell and NIGO themselves once blurred boundaries between luxury and culture.

Louis Vuitton Fall Winter 2025, Courtesy of Louis Vuitton

Worn by a cast of eclectic, art-oriented characters, the clothes appear embedded in their surroundings. The Site of Reversible Destiny, a surreal art park known for its undulating floors and open-air structures, acts not only as a backdrop but as a visual metaphor. Just as the site resists stability and forces one to reconsider direction, the collection challenges fixed interpretations of masculinity, dressing, and taste.

Textures are turned into topography. Tailored jackets in jacquard weaves, outerwear etched with intricate embroidery, and layers that remix kimono-inspired closures with contemporary detailing become visual anchors within the dreamlike architecture. Louis Vuitton’s codes of craftsmanship are in full display, but so is a sense of lightness, garments move, interact, and suggest wearability, even as they operate in the realm of the extraordinary.

The styling favors layered contradiction: utility garments paired with lavish accessories, suiting styled with sneakers, ornamental flourishes balanced by restraint. Pharrell and NIGO understand the power of image, and this campaign is filled with visual punctuation marks that underline their point: heritage isn’t static, and the present isn’t fixed. It’s in motion, relational, reshaped by every act of collaboration.

Louis Vuitton Fall Winter 2025, Courtesy of Louis Vuitton

Soundtracked video vignettes accompany the stills, extending the campaign into time. The characters, stylish but approachable, serious but playful, move through the site with intent. Their clothes don’t just adorn; they animate. It’s here that the collection feels closest to its central message: a creative exchange rooted in personal history, expressed through global language.

In a season saturated with nostalgia and references, Louis Vuitton’s Fall Winter 2025 menswear campaign manages to feel alive. Not because it looks back, but because it lets the past shift and shimmer in new directions. What Pharrell and NIGO offer isn’t a tribute or a remix, it’s a conversation. And that conversation, framed through the surreal logic of Yoro Park and Harley Weir’s eye, becomes something altogether more cinematic: a portrait of fashion that thinks, moves, and remembers.

View Gallery 14 images
Tags: ad campaignsFW25nigo
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

Related Posts

Lucky Brand and Addison Rae Reintroduce 2000s Denim Favorite
Ad Campaigns

Lucky Brand and Addison Rae Reintroduce 2000s Denim Favorite

August 22, 2025
OTW by Vans x Sterling Ruby Present New Collaboration
Ad Campaigns

OTW by Vans x Sterling Ruby Present New Collaboration

August 22, 2025
Amelia Gray Stars in Moose Knuckles FW25 Global Campaign
Ad Campaigns

Amelia Gray Stars in Moose Knuckles FW25 Global Campaign

August 22, 2025
Grand Collection Stages See Now/Buy Now FW25 Runway Show
Fall Winter 2025.26 Menswear

Grand Collection Stages See Now/Buy Now FW25 Runway Show

August 22, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.