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Rochas SS25: Coastal Elegance Meets Parisian Refinement

With 'Parure Pour Le Sable,' Rochas reimagines mid-century sophistication through airy textures, coastal hues, and a nod to vintage Riviera glamour

September 26, 2024
in Lookbooks, Paris Fashion Week, Spring Summer 2025 Womenswear
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Courtesy of ROCHAS
The Rochas SS25 collection, titled “Parure Pour Le Sable,” pays homage to the iconic legacy of Marcel Rochas, reinterpreting his love for seaside elegance. Designer Alessandro Vigilante has skillfully crafted a collection that captures the dandy spirit of Rochas, translating his sartorial vision into a modern context. Vigilante envisions a romantic yet graphic aesthetic, deconstructing mid-century silhouettes to create a collection that balances casual ease with refined elegance. The flowing lines of the garments, inspired by the sea and sun, evoke a sense of effortless sophistication.
Courtesy of ROCHAS
 The color palette, a departure from classic nautical themes, features coastal-inspired hues of sand, rust, turquoise, and sunny yellow. These shades playfully interact with airy textures, creating a visual narrative of lightness and fluidity. Layered combinations of metallic crinkled cottons, dry woven tweeds, and pleated poplins create moments of transparency and depth, while daisy lace add a touch of whimsy.
Courtesy of ROCHAS

The nod to Marcel Rochas’ saharienne style is apparent in the collection’s jackets, which feature tonal brocades and patch pockets, offering a refined take on utilitarian elegance. The incorporation of tropical wool pencil skirts, monogrammed belts, and fil coupe striped satin speaks to the house’s enduring Haute Couture legacy, blending craftsmanship with modern sensibility. Flounced ra-ra skirts, kimono sleeve sundresses, and scarf necklines embody the fluid romance of the collection, with watercolour anemone prints and soft blocks of color bringing a delicate vibrancy to each piece.

Courtesy of ROCHAS

Athleticism, another nod to vintage beachwear, finds its place in the fine silk knitwear that underpins several looks. Bodysuits, baby tees, and wide pleated shorts exude a playful yet athletic spirit, transitioning between beachside relaxation and city sophistication. A draped skirt, wrapped like a beach towel, further underscores the casual elegance that Rochas envisioned for a life of leisure and style. Vigilante’s careful attention to layering and proportion enhances the collection’s ease, inviting movement and comfort without sacrificing refinement.

Courtesy of ROCHAS

Accessories in the Rochas SS25 collection echo the same coastal inspirations, incorporating artisanal motifs into their designs. Woven leather rattan patterns and fringes adorn ruched slingback flats and square-toe mules, while gladiator sandals, crafted from vegetal leather, rise up the calf, adding a touch of rustic luxury. Each accessory is finished with gilded monogram ‘R’ buckles, further linking the collection to the house’s storied past.

Courtesy of ROCHAS

The Rochas SS25 collection, “Parure Pour Le Sable,” is a romantic exploration of mid-century elegance through a modern lens. Alessandro Vigilante’s interpretation of Marcel Rochas’ legacy feels both reverential and forward-thinking, presenting a wardrobe that is as suited to the coastal charm of the Riviera as it is to the streets of Paris. With a mix of nostalgia and innovation, the collection effortlessly bridges past and present, offering a fresh take on timeless sophistication.

View the collection in the Gallery below:

View Gallery 27 images

 

 

Tags: collectionsFashionFashion NewslookbooksPFWWomenswear
Anastasija Pavic

Anastasija Pavic

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