Salomon and Aries have teamed up to reimagine the Snowclog, blending heritage with modern innovation in their latest collaboration. The campaign for the Salomon Snowclog by Aries takes inspiration from the vibrancy of 70s and 80s Japanese superhero series, featuring iconic references like Ultraman and Power Rangers. Directed by Dario Vigorito and Douglas Irvine, both long-time collaborators with Aries, the campaign takes place on the stunning island of Menorca, showcasing professional MMA fighters against a natural backdrop. The imagery combines nostalgia with a fresh, contemporary aesthetic that speaks to both fashion and adventure enthusiasts.
At the core of this new Snowclog is a sustainable redesign. The midsole, crafted from InfiniFOAM, represents a major step forward in eco-friendly footwear. InfiniFOAM is both recycled and recyclable, promoting a circular product lifecycle while maintaining the high-performance qualities Salomon is known for. The midsole offers outstanding support and comfort, making the Snowclog ideal for both urban exploration and casual wear. A fluorescent highlight, a signature touch from Aries, adds a distinctive flair that catches the eye and gives the shoe a unique personality.
This collaboration is about pushing boundaries—both in terms of design and sustainability. Salomon’s reputation for durable, high-quality footwear is paired with Aries’ bold, fashion-forward aesthetic to create a shoe that feels at home in any setting. Whether navigating city streets or exploring natural landscapes, the Snowclog brings a mix of practicality and style that is hard to ignore. By incorporating sustainable materials and focusing on responsible production practices, Salomon and Aries are showing their commitment to the future of fashion without compromising on aesthetics.
One of the standout features of the Salomon Snowclog by Aries is its use of the InfiniFOAM midsole. This innovative material not only offers excellent cushioning but also supports a sustainable approach by being part of a closed-loop recycling system. Designed to be both reused and recycled, the InfiniFOAM midsole speaks to the growing demand for eco-friendly products in the fashion industry. By choosing materials that reduce environmental impact, Salomon and Aries demonstrate their dedication to creating products that are as considerate of the planet as they are stylish.
This collaboration offers a unique twist on an everyday essential, turning a simple slip-on into a symbol of style, sustainability, and comfort. The campaign not only highlights the shoe’s practicality but also celebrates the creative vision that Aries and Salomon bring to the table. For those seeking a blend of eco-friendly technology, iconic design, and cultural nostalgia, the Snowclog stands as a compelling choice this season.
Very curious about infiniFoam but not sure how can any of sneakers be essentially sustainable