Serbia is about to join the international ICON Magazine family as the brand’s latest edition launches this Spring. This highly anticipated launch, facilitated by a licensing agreement between NPBM Publishing and Reworld Media Italia, marks a key step in the brand’s international growth. The new edition will further cement ICON’s reputation as a global authority in high-end men’s lifestyle content, becoming the seventh international version of the magazine.
FASHION MAGAZINES
Since its inception in Italy in 2011 under Andrea Tenerani, ICON Magazine has expanded to Spain, Australia, the Middle East, and France, with a U.S. edition launching in early 2025. Now under the umbrella of Reworld Media Group, ICON continues to grow its presence, reflecting the group’s commitment to promoting Italian creativity across the globe. This latest expansion into Serbia underscores Reworld Media Italia’s dedication to bringing Italian fashion, design, and culture to new markets.
Daniela Sola, CEO of Reworld Media Italia, expressed pride in the brand’s continued growth. “ICON has established itself as a leading international publication. The launch in Serbia is a vital step in our international journey, showcasing the excellence of Made in Italy while inspiring contemporary culture and style worldwide.”
ICON Serbia will stand out as the only local print magazine exclusively targeting men. Launching with a biannual print edition in 2025, it will transition to quarterly issues by 2026. Its content will cover a broad range of topics, including fashion, lifestyle, art, design, cinema, music, sports, cars, and luxury watches. Beyond print, the magazine will establish a strong digital presence, particularly on Instagram, to engage a wider audience.
The Serbian edition will be led by NPBM Publishing, co-founded by Natasa Vukobratovic and Petar Spasojevic, both of whom bring over a decade of experience in the fashion industry. With backgrounds in top publications like ELLE, Harper’s Bazaar, and Marie Claire, and firsthand experience in international fashion weeks, Natasa and Petar bring a wealth of expertise. Nataša will serve as Editor-in-Chief, while Petar takes on the role of Fashion and Creative Director.
“We are thrilled to embark on this journey and introduce ICON Magazine to the Serbian market. Our vision is to spotlight local icons and tell their stories while bridging local culture with global trends. We strongly believe in the growth potential of this market and are committed to upholding the spirit and storytelling that define ICON Magazine,” the founders announced.
