In the shadowy expanses of the Fondazione Prada‘s Deposito, the FW25 collection creates a narrative around modern femininity. Miuccia Prada and Raf Simons have engineered a dialogue through their designs, challenging traditional notions of femininity and beauty. Their collection, titled “Raw Glamour,” serves as both a showcase of attire and a forum for stimulating thoughts on the fluidity of gender norms and evolving definitions of beauty. This season, Prada explores themes of displacement, rescaling, rematerialization, recontextualizing, and decontextualizing, transforming dresses, long associated with femininity, into complex expressions of identity and rebellion.
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The pieces in the collection represent a break from conventional forms and functions. Garments shift around the body as fragmented enigmas, challenging observers to decipher their origins and newly formed meanings. These transformations prompt a reconsideration of the relationship between the body and its draped fabric, with designers manipulating proportions and altering traditional garment behaviors through strategic cuts and reconstructions. They emphasize construction by exposing raw seams and using unorthodox materials.
Prada introduces a striking contrast with their accessories. Amid the raw, unfinished edges of the garments, the glitter of jewels, the sleekness of handbags, and the whimsy of bows and decorations are conspicuous. This contrast is not merely visual but symbolic, reflecting the complex layers of femininity, a spectrum that defies simple interpretation or confinement within strict boundaries.
The setting of the show visually echoes the collection’s core themes. Inside the Deposito, the environment contrasts raw industrial scaffolding with refined elements, such as the carpet designed by Catherine Martin. This structural and decorative dichotomy enriches the narrative, highlighting the complexities and multiplicities embedded in the clothing itself.
As Prada’s models navigate this intentionally designed stage, the collection presents new silhouettes emerging from interactions between disparate elements of apparel. What surfaces is a fluid commentary on the essence of contemporary glamour, raw, unfiltered, and unapologetically experimental. It challenges the viewer to rethink the parameters of elegance, pushing the conversation beyond traditional beauty standards.
Through this collection, Miuccia Prada and Raf Simons continue to position Prada at the forefront of cultural and aesthetic discourse, urging us to question not only what we wear but also why we wear it and its significance in the broader context of shifting societal norms.
