QASIMI enters SS26 with a collection that turns reflection into construction. Led by Hoor Al-Qasimi, the brand’s creative direction continues to evolve, grounding this season in memory, duality, and dialogue. The collection honors the words and vision of the late Khalid Al Qasimi, while engaging with the shifting textures of identity and material. The eleventh collection under Hoor’s guidance arrives at the ten-year mark of QASIMI’s existence, and its focus sharpens rather than expands.
The season builds around layered silhouettes, constructed in a way that encourages accumulation and exchange rather than flattening or clarity. QASIMI holds to its familiar palette, sandy neutrals, rich browns, black, and beige, while introducing contrast through form and finish. Shirts stack one over another. Modular jackets and trouser-skirt hybrids dominate womenswear. Nothing in the collection follows a single line; every piece folds into another idea.
Memory nylon surfaces as a defining material. This fabric records every crease it encounters, then gradually softens them, mimicking the way time alters experience. Jackets and trousers use this textile to mark presence without permanence. The fabric recalls the founder’s early focus on distressed textures and physical memory, but here it reappears with a sense of controlled erosion.
Layering does more than shape garments, it structures the logic of the collection. The clothes reflect how experience accumulates. Shirts appear stacked, modular outerwear returns with deep pocket structures, and utilitarian touches root the line in function. Early QASIMI check motifs resurface, reworked through a contemporary lens that neither repeats nor replaces.
Artist Dala Nasser joins the brand this season through an ongoing practice of seasonal collaboration. Nasser, who works between London and Lebanon, brings process and place into the collection through visible marks, raw edges, loose threads, and embroidered doodles. Her visual language reflects ancient Lebanese sites and treats erosion as form. QASIMI translates these gestures into garments that feel temporary by design. Frayed hems and distressed textures let the unfinished surface speak without interruption. Crocheted keychains shape into hybrid animals, suggesting fluid identities and shared beginnings.
Surplus materials push the conversation further. The collection doesn’t just reference transformation, it enacts it. QASIMI reuses what already exists, not as a trend but as a method. The process creates a circular logic, where fabric carries past use into future forms.
A decade into the brand’s life, QASIMI chooses to pause and listen rather than project. Spring Summer 2026 proposes softness through tension, between past and present, geography and self, utility and design.
