Iceberg introduces its SS26 collection with pieces designed for the city and a sense of freedom in fashion. Creative director James Long frames the season as an Italian sensibility paired with an English twist, describing it as a Milanese take on Britpop. The lineup delivers versatile wardrobe pieces that carry a sporty attitude while keeping a refined edge.
Long emphasizes this perspective, noting, “I love the freedom of ICEBERG. It’s the sportswear attitude that’s in the ICEBERG DNA, and is also my design background too. That’s the mood of the season, with the Italian sportswear state-of-mind mixed with an English point-of-view. It’s sharp, it’s playful, it’s totally ICEBERG.”
The silhouette begins with zip-up leather bombers tied with foulards at the neck, paired with belted pleat trousers that sit roomy yet controlled. Check linen trenches cut with raglan sleeves and exaggerated rib collars sit alongside cream nylon bombers, each detailed with contrast linings and rib-knit sleeves. Parkas continue the sportswear direction, finished in cream with navy interiors and functional detailing.
Knits keep the fitted theme alive. A long-sleeve polo appears with a contrast collar, while a short-sleeve knit dress spirals diagonals of drop stitch across the body before kicking out at the hips, layered over chiffon. Leather introduces a playful note with asymmetric ruffled skirts and sharp blazers paired with pencil skirts that flare slightly at the back.
Ruffles add another dimension. A shirtdress cinches at the waist before breaking into asymmetric ruffles at the hip. A poplin ruffled mini-skirt wraps the body, styled with fitted blazers that emphasize shape and proportion. The interplay of structure and movement runs throughout the collection, creating silhouettes that feel alive with energy.
Color and pattern surface most vividly through knitwear. Zip-ups in yellow and green bands appear bonded onto jersey with cable stitch. A ribbed knit dress carries a plunging lace-up V-neck, channeling a signature Iceberg look. Striped shirts add sporty panels across the shoulders and often appear in pairs, while double-box pleat trousers bring structured volume. Long encourages layering and mixing, turning these garments into building blocks for flexible styling.
Accessories and footwear reinforce the theme. Double-thong shoes reinterpret the flip-flop with heels or flats, while models alternate between carrying heels and wearing sneakers. Messenger bags arrive slouchy and practical for the city, paired with oversized lens sunglasses marked by the Iceberg “I” at the bridge.
James Long draws on his background to create a collection that looks sharp, feels playful, and asserts the brand’s place within Milan’s fashion scene. This season invites experimentation, anchored in a distinctly Iceberg sensibility.
