LOEWE x On Fall Winter 2025 collaboration introduces the Cloudsolo, a limited-release sneaker and the first shoe co-designed by both brands. The capsule also includes refreshed editions of the Cloudtilt and an expanded ready-to-wear offering that integrates performance technology with urban versatility.
The Cloudsolo defines the collaboration with an original silhouette. The sneaker debuts a single CloudTec Cloud element positioned in the heel, paired with a midsole built from Helion superfoam and a flexible Speedboard. These innovations create cushioning for everyday wear while maintaining responsiveness. The upper features LOEWE’s pebble toggle and On’s semi-translucent technical mesh, reinforced with adjustable elastic speed laces. Co-branded detailing ties the design together. Colorways range from vivid shades of Turquoise, Orange, and Lime Green to neutral options, ensuring variety for different styles.
Alongside the Cloudsolo, the capsule revisits the Cloudtilt sneaker. The model carries over its knitted mesh sock construction, rubber toe-guards, and branded heel loop, with new seasonal color updates in Denim Grey and Denim Blue.
The ready-to-wear line expands on this ethos by introducing garments built for performance and adaptability. A flocked anorak recalls the tactile quality of LOEWE’s runway collections, while cargo trousers and outerwear staples lean into functionality. Core performance pieces, including bras, T-shirts, tights, and shorts, come with engineered stripe detailing developed specifically for this partnership. The collection addresses the unpredictability of city life, from sudden shifts in weather to the fast pace of daily commutes.
Visual storytelling grounds the launch in movement. Photographer Ryan McGinley captures the campaign, with dance company MazelFreten directed by Bleunuit and movement direction by Ash Rucker. Filmed at the Faculty of Fine Arts at the University of La Laguna in Tenerife, the campaign presents choreography that interprets urban momentum and collective energy. MazelFreten’s performance emphasizes struggle and triumph, expressing community and individuality through dance across public and architectural settings.
The LOEWE x On Fall Winter 2025 collection launches online with pre-registration on October 15, followed by wider availability in stores and online beginning October 16.
the only fashion sneaker I am interested in ! Loewe has done a great job with ON