Courrèges continues its creative collaboration with photographer Sam Rock through a digital campaign, Togetherness. The project centers on unity and shared moments, approaching the Valentine’s period through a contemporary lens that privileges closeness and connection.
AD CAMPAIGNS
Sam Rock’s approach aligns with Courrèges’ current direction. His images focus on proximity, presence, and interaction, allowing the subject matter to carry meaning without distraction. The campaign operates within a controlled visual language that emphasizes people and objects in relation to one another. The frames support togetherness as an active condition shaped through shared time and space.
The assortment presented in the campaign features recognizable Courrèges pieces that anchor the narrative. The zipped buckle bomber appears as a defining outerwear piece, structured and direct in form. Its construction and detailing communicate clarity and precision. The cotton buckle trench follows a similar logic, offering a clean silhouette shaped through functional elements and restrained design choices. Both garments operate as essential components within the brand’s wardrobe, chosen for their capacity to carry meaning through wear and repetition.
Accessories play a central role in the campaign’s composition. The fold slingback shoes introduce a sculptural presence through line and proportion, grounding the looks with a clear point of focus. Their form supports movement while maintaining a strong visual identity. The Hobo bag completes the selection, offering volume and flexibility. These accessories support the campaign’s emphasis on everyday interaction and shared use.
The campaign presents the pieces as a coherent whole, shaped through styling and framing that place garments and accessories in a shared visual field. Fashion Editor and Stylist Marie Chaix guides the visual direction, working with model Lauren Huyskens to suggest connection and proximity without overt symbolism.
All items featured in the campaign are available online and in Courrèges boutiques worldwide. Through this digital campaign, Courrèges and Sam Rock present togetherness as a present condition shaped through design, interaction, and shared moments.
