Tommy Hilfiger launches a dedicated fanwear collection for the Cadillac Formula 1 Team, presenting replica versions of the official team kit alongside a range of co-branded apparel. The release marks the first chapter of a broader program, with additional drops scheduled throughout the 2026 season to align with select races and key driver moments. Designed as the team’s complete style expression, the range brings American motorsport style to the global Formula 1 calendar.
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As exclusive fanwear partner, Tommy Hilfiger and the Cadillac Formula 1 Team align around a single vision for American motorsport style, with Valtteri Bottas and Checo Pérez fronting the campaign. The collection draws from TOMMY HILFIGER’s Classic American Cool and reflects the brand’s long relationship with the sport, presenting established design codes through a clear, modern lens.
“This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1 and the sport it has become today,” said Lea Rytz Goldman, Global Brand President, Tommy Hilfiger. She noted the brand’s decades-long role in bringing fashion into sport and entertainment, and described Formula 1 as a cultural force where the brand engages in a distinct way. The partnership with the Cadillac Formula 1 Team enables the creation of prep classics designed to feel confident, collectible, and relevant for fans.
The fanwear range channels team pride through familiar silhouettes. Replica pieces mirror the official team kit, including driver caps, T-shirts, and polos. Designers applied moisture-wicking performance features and precise detailing to support daily wear. A refined palette of co-branded colors: red, white, and black, appears across the collection, with metallic and chrome accents that signal race culture and foster a sense of belonging among supporters.
“This collaboration brings together two iconic American brands with a shared belief in design, performance, and cultural relevance,” said Cassidy Towriss, Chief Brand Advisor, Cadillac Formula 1 Team. He emphasized the close collaboration between both teams and described the fanwear as authentic, elevated, and aligned with the identity the team continues to build. He added that the 2026 offering offers an early view of a longer roadmap as the Cadillac Formula 1 Team develops its presence on and off the track.
Across the season, the collection unfolds through a series of collectible drops. Each release follows a narrative in motion, with City-inspired Race Specials that reference Miami, Austin, and Las Vegas through distinct colorways and localized artwork.
Formula 1 grew over time into a global spectacle shaped by style and entertainment. Tommy Hilfiger contributed to that shift early, bringing fashion and storytelling into the paddock through landmark partnerships in the 1990s and continuing through the current “fashiontainment” era. Recent involvement includes sponsorship of F1 The Movie (2025). That trajectory continues with the Cadillac Formula 1 Team’s arrival on the grid, alongside the announcement of Checo Pérez as Global Menswear Ambassador.
The fanwear collection will roll out throughout the season in TOMMY HILFIGER stores worldwide, online, and through select wholesale partners.
Cant believe cadillac is to burn money on this 😅