Puma introduces a new campaign for the H-Street sneaker featuring k-pop superstar and member of Blackpink Rose. The campaign places the singer within a suburban setting that frames the archival running silhouette in everyday surroundings. Backyard gatherings, residential streets, and casual neighbourhood scenes create the context in which the sneaker appears unboxed and ready for daily wear. The concept presents familiar routines with a surreal tone while maintaining focus on the shoe itself.
SNEAKERS
Puma first reintroduced the H-Street last year as a reinterpretation of its early-2000s track heritage. The design traces its lineage to the Harambee running spike from the late 1990s. Puma developed that racer for speed on the track and named it after the Swahili phrase meaning “pull together.” Designers later adapted the silhouette into a lifestyle model in 2003. The 2026 version continues that evolution while maintaining key references to the original performance design.
The sneaker appears in the campaign with a black and silver color scheme. A lightweight mesh upper forms the base of the construction, creating a breathable structure suited to everyday wear. The design retains several details associated with track footwear. A T-shaped toebox defines the front of the shoe, while the low profile maintains the streamlined outline of a racing silhouette.
Silver panels reinforce the visual identity of the sneaker and contribute to its vintage track character. Puma places its wordmark and the leaping cat logo on the tongue, where both elements appear in a prominent placement that reinforces brand recognition. These design features link the shoe to Puma’s archive while presenting it within a contemporary campaign setting.
Rosé also shares her personal response to the silhouette. She describes the H-Street as one of her regular choices for daily wear and emphasizes its comfort and light construction. According to Rosé, the sneaker works easily with a wide range of outfits, which allows it to function as a practical option for everyday dressing.
The Puma H-Street releases on March 12, 2026. Customers can purchase the sneaker through Puma.com, Puma flagship stores, and selected Puma stockists.
