Tommy Hilfiger introduces the Tommy Hilfiger x U.S. SailGP Team Spring 2026 fanwear collection, a release that places sailing culture at the center of a new supporter wardrobe. The collaboration reflects the long relationship between the brand and nautical sport while responding to the rising presence of SailGP on the global stage. As the championship continues to attract new audiences through high-speed racing and international competition, the fanwear range offers supporters a direct connection to the U.S. SailGP Team through clothing designed for everyday wear.
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Sailing has remained part of the Tommy Hilfiger design vocabulary for decades. The brand draws from maritime references that appear throughout its collections, often expressed through color, graphic language, and garment construction. The new collaboration extends that tradition through a series of co-branded pieces created with the U.S. SailGP Team. The collection draws from the atmosphere surrounding race weekends and the growing visibility of SailGP within international sport.
Tommy Hilfiger described the collaboration as an extension of the brand’s relationship with sailing and the global audience connected to the sport. “For decades, sailing has been part of our brand story, inspiring how we design, think and connect,” said Tommy Hilfiger. “The U.S. SailGP Team are changing the way people see sailing and reaching new audiences around the world. This collection is celebrating that energy, bringing people closer to the team and giving them a way to express their support with confidence and style.”
The collection centers team identity through replica apparel and lifestyle silhouettes that reference sailing within casual clothing. The range includes sailing jackets informed by archive graphics as well as graphic T-shirts designed for daily wear. The designs use Tommy Hilfiger’s red, white, and blue palette alongside marina striping and team graphics. The iconic Tommy Hilfiger Flag logo appears throughout the collection together with a new seasonal boat motif.
Mike Buckley, Co-Owner, Team Principal and CEO of the U.S. SailGP Team, emphasized the connection between supporters and the sport. “SailGP is fast, unpredictable and full of momentum shifts – and our fans are right there with us,” said Buckley. “This collection is for everyone backing the team through every turn of the season. It’s the next step in bringing fans closer to the sport and the energy of race weekend – wherever they’re watching from.”
The fanwear launch also expands Tommy Hilfiger’s broader involvement with sports partnerships. The brand recently introduced the Tommy Hilfiger x Cadillac Formula 1 Team fanwear collection and collaborated with Liverpool Football Club through a Tunnel Walk project featuring personalized looks worn by players.
The Tommy Hilfiger x U.S. SailGP Team fanwear collection will become available in the United States beginning March 16, 2026. The range will launch through Tommy Hilfiger website, Amazon wesbite, Macy’s, and select Tommy Hilfiger retail locations.
there is something so cool and 90s now about tommy and sailing. love this for tommy hilfiger.