LOEWE Paula’s Ibiza 2026 builds its identity around the energy of summer, translating that feeling into pieces that move easily between holiday settings and urban life. The collection draws from the legacy of Paula’s boutique on Ibiza, long regarded as a defining style reference on the island. It introduces garments and accessories that carry a relaxed attitude, shaped through basketry and crochet techniques that anchor the collection’s material focus.
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The campaign, photographed by Jack Pierson, reflects this direction through a visual language that favors immediacy over refinement. Pierson approaches the images with a diaristic sensibility, allowing them to feel spontaneous and closely observed. The imagery unfolds across beach settings and interior spaces, moving between open air and enclosed environments. Bodies appear relaxed, often partially bare, set against sand, rock, or water.
Within this setting, the collection takes shape through draped silhouettes and layered combinations. Shirts fall loosely over trousers, while dresses emphasize texture through knit and crochet construction. Coordinated sets reinforce this approach, building continuity across garments without relying on rigid structure. Accessories extend the same direction, with summer bags supporting the overall composition. The Featherlight Puzzle appears in a medium size and introduces a new shoulder top handle.
Outdoor scenes point toward island life, while interiors suggest how the collection operates within a city context. Still life images introduce a different register, placing bags among fruit and vegetables in marine settings.
Across all images, a sun-driven intensity defines the atmosphere. Light shapes surfaces and reinforces the physical qualities of fabric and skin. LOEWE Paula’s Ibiza 2026 is available in stores and online. The collection marks the final project developed by the LOEWE studio before Jack McCollough and Lazaro Hernandez assume their roles as creative directors.
