RIMOWA expands its Essential and Groove ranges with two new seasonal colors, Orange and Magenta, introduced through a campaign featuring Rossy de Palma. The launch builds on a strong focus on color as a defining element of the brand’s design direction. These additions introduce energetic, expressive tones that align with RIMOWA’s structured approach to travel design.
ACCESSORIES
The two hues draw from bold design movements and a period defined by experimentation and self-expression. Orange carries a bright, energetic presence that reflects the excitement of new experiences. Magenta introduces a deeper tone, with a luminous fuchsia quality that suggests curiosity and a refined sense of play.
The campaign presents this direction through a setting that amplifies color and form. Spanish actress Rossy de Palma appears within a highly styled interior filled with curated objects, where the suitcases and bags integrate directly into the space.
The Essential range continues to rely on polycarbonate construction, with each case developed through precise color matching that maintains a unified exterior. Functional details remain central to the design, including the telescopic handle, Multiwheel system, TSA-approved locks, and a leather address tag. Inside, the suitcase features a dual organization system with a zipped compartment on one side and the Flex Divider on the other, allowing structured packing.
The Groove Cross-Body Bag Small in Orange extends the color direction into accessories. Produced in Italy from smooth calf leather, the bag includes an adjustable strap and a handle inspired by classic suitcase design.
The Groove collection also expands with additional tones. The Cross-Body Bag range now includes Chalk and Cognac, while the Shopping Bag appears in Burgundy. A set of travel accessories follows the same direction, with the Trifold Toiletry Pouch and Packing Cubes introduced in Orange. The collection is available in RIMOWA stores worldwide and online, with a full selection of suitcases, bags, and accessories.
