Versace unveils the La Vacanza 2026 campaign, Versace Obsessed, with Steven Meisel behind the lens. The campaign stages a direct conversation between past and present, returning to the House’s image-making history through a series of intimate bedroom scenes. New faces appear alongside references to the models and campaigns that helped define Versace’s visual identity, placing the La Vacanza collection inside a story shaped by memory, desire, and archive.
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Meisel photographs Ella McCutcheon, Sabryna Oliveira, Betsy Gaghan, Alvise Candida, and Jackson Roodman through bedroom vignettes filled with Versace imagery. The setting gives the visuals a private, obsessive quality, as if the House’s past has entered the personal space of a new generation. Walls covered in campaign tearsheets create a visual archive around the cast. The images feature advertisements photographed by Meisel between 1993 and 2004, turning the room into a site of fixation, study, and fashion fantasy.
The campaign uses those tearsheets as more than decoration. They show Versace’s long-standing grip on fashion image culture and place its models, clothes, and poses back into the frame. Supermodels from earlier campaigns appear across the bedroom walls, allowing the new cast to exist under their gaze.
Versace Obsessed also reflects the La Vacanza 2026 collection itself. The collection looks to the House archive and brings back familiar codes through denim shirting, printed silk, vivid tailoring, and black leather set against gold. These pieces carry clear Versace signatures, moving between couture attitude and street-level impact.
The title Versace Obsessed gives the campaign its emotional logic. It frames Versace as an object of fixation, with the bedroom walls acting like a visual diary of fashion devotion. The campaign suggests a generation raised on images, surrounded by references, and drawn toward the House’s visual power.
Meisel becomes the link between Versace’s past and present, with his earlier campaigns filling the setting as his new photographs carry the story into 2026. Versace returns to its own image history with full awareness of its cultural weight. Versace Obsessed gathers new faces, archival campaign tearsheets, and unmistakable House codes into a campaign built around desire and recognition.
