CHANEL presents the Métiers d’art 2026 campaign under Matthieu Blazy, marking a new chapter for one of the House’s most closely watched annual projects in New York. Since 2002, CHANEL has used the Métiers d’art collections to place specialist artisan work in direct focus, giving this yearly presentation a distinct role within its creative calendar. The 2026 collection continues that tradition through Blazy’s direction and arrives with a campaign photographed by Craig McDean and filmed by Rahim Fortune.
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“I like the idea that fashion allows you to be whoever you want to be. It’s almost a sense of inventing your own superpowers. This is something Gabrielle Chanel knew very well,” Blazy said, setting the tone for a collection rooted in transformation, identity, and movement through the city.
The Métiers d’art collections hold a specific place within CHANEL. Each year, the House turns attention toward the Maisons d’art artisans who contribute to its collections throughout the year. Their work shapes many of the details, techniques, and finishes that define CHANEL fashion, and this annual collection gives that work a dedicated platform. For 2026, Blazy steps into that format with a collection tied to the House’s long-running relationship with these ateliers. Fuelled by the energy of a cosmopolitan city, his first CHANEL Métiers d’art collection looks at eclectic personalities crossing paths, with the extraordinary meeting the everyday through elevated knits, denims, floor-length gowns, and hand painted skirts.
CHANEL launched the Métiers d’art project in 2002, creating an annual rendezvous around the skills that support its collections season after season. The format gives visibility to specialist hands and technical knowledge that often sit behind the finished garment. For this edition, the codes of the House appear through a new take on the iconic suit, two tone shoes, pearls, and camellias, while the collection shifts through time and space from the 1920s to the 2020s.
Matthieu Blazy leads the CHANEL Métiers d’art 2026 collection, adding his name to a project built around close collaboration with the Maisons d’art. The collection enters the House’s calendar as a focused expression of savoir-faire, placing attention on the people and practices that contribute to CHANEL fashion throughout the year. The silhouettes move through different personas, from superheroes and working girls to students and socialites. Wrap skirts, fluid pants, and supple leather bags give the collection a sense of freedom of movement, while leopard-print headpieces, giraffe and squirrel bags, brooches featuring does and Dalmatians, and baseball caps bring play into the accessories.
The campaign features Julia Nobis, Penelope Ternes, Bhavitha Mandava, Josephen Akuei, Jesi Evans, Anok Yai, Feng Jiao, Anne Vyalitsyna, and Riley Lusher. Photographed by Craig McDean and filmed by Rahim Fortune in New York, the campaign follows a cast of CHANEL women, both real and imagined, through a filmic view of the city.
Craig McDean’s images introduce the collection through a campaign format, extending the project beyond the runway and into CHANEL visual communication. With the 2026 edition, CHANEL continues an annual project that has defined the House’s relationship with its Maisons d’art for more than two decades. The collection under Matthieu Blazy keeps the focus on savoir-faire, artisan contribution, and the ongoing work behind CHANEL creations. From Art Deco extravagances to animal tweeds and intricate embroideries, the collection brings forward the work of Lesage, Massaro, Goossens, Lemarié, Atelier Montex, and Maison Michel. These houses form part of the 11 Maisons d’art residing at le19M, the creative hub founded by CHANEL in Paris in 2021.
