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CHANEL Métiers d’art 2026 Campaign Takes Over New York

The collection arrives in campaign form through New York, city movement, and Maison d’art savoir-faire.

May 26, 2026
in Ad Campaigns, Chanel, Female Models, Pre-Fall 2026, Womenswear
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CHANEL Métiers d’art 2026 Campaign
Courtesy of CHANEL

CHANEL presents the Métiers d’art 2026 campaign under Matthieu Blazy, marking a new chapter for one of the House’s most closely watched annual projects in New York. Since 2002, CHANEL has used the Métiers d’art collections to place specialist artisan work in direct focus, giving this yearly presentation a distinct role within its creative calendar. The 2026 collection continues that tradition through Blazy’s direction and arrives with a campaign photographed by Craig McDean.

AD CAMPAIGNS

The Métiers d’art collections hold a specific place within CHANEL. Each year, the House turns attention toward the Maisons d’art artisans who contribute to its collections throughout the year. Their work shapes many of the details, techniques, and finishes that define CHANEL fashion, and this annual collection gives that work a dedicated platform. For 2026, Blazy steps into that format with a collection tied to the House’s long-running relationship with these ateliers.

CHANEL launched the Métiers d’art project in 2002, creating an annual rendezvous around the skills that support its collections season after season. The format gives visibility to specialist hands and technical knowledge that often sit behind the finished garment.

Matthieu Blazy leads the CHANEL Métiers d’art 2026 collection, adding his name to a project built around close collaboration with the Maisons d’art. The collection enters the House’s calendar as a focused expression of savoir-faire, placing attention on the people and practices that contribute to CHANEL fashion throughout the year.

CHANEL Métiers d’art 2026 Campaign
Courtesy of CHANEL
Courtesy of CHANEL

The campaign brings together Anne Vyalitsyna, Anok Yai, Bhavitha Mandava, Feng Jiao Long, Josephen Akuei, Julia Nobis, and Penelope Ternes, casting them as a group of women moving through New York with confidence, speed, and individuality.

Craig McDean’s images introduce the collection through a campaign format, extending the project beyond the runway and into CHANEL visual communication. With the 2026 edition, CHANEL continues an annual project that has defined the House’s relationship with its Maisons d’art for more than two decades. The collection under Matthieu Blazy keeps the focus on savoir-faire, artisan contribution, and the ongoing work behind CHANEL creations.

View Gallery 18 images
Tags: ad campaignsChanelpre-fall 2026Videos
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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